The beginning of golden autumn is a harvest season. The peak season of gold, nine and silver is also the most important stage of the year for the ceramic tile industry.
On September 18, Jinsi Road Ceramics’ strategic partners Fengherili Company and Foshan Qianlong Technology jointly held the “Reconstructing Terminal·Survive” open class on the growth of new ceramic tile operators in Changsha, Hunan. Jinsi Road Ceramics We are the only sponsor of this event. Cao Shaojun, co-founder of Fenghelili Planning Agency, Wang Yuetong, deputy general manager of Qianlong Technology, Zhu Zhifeng, managing director of Jinsi Road and cross-border practical expert, and Xi Fangqiang, expert in terminal improvement and transformation, gathered together with terminal dealers to discuss A new step in ceramic tile operations.
Transformation & How to Transform
In the ceramic tile market environment, dealers are struggling. Cao Shaojun solves the three major problems that trouble dealers most from the four dimensions of ceramic tile terminal system insights, transformation routes, key steps, and new tools. Why transform? Where to turn? How to transfer?
Cao Shaojun gave the first lesson of the open class
Cao Shaojun proposed that in the face of the cold winter, manufacturers and merchants must transform. Manufacturers should make their products good but not expensive, and merchants should make their operations refined but not rough. They should not only become a brand agent, but also choose A good brand builds a good store, builds a professional team, and works together with the brand owner to truly become a terminal operator that is professional, service-oriented, and detail-oriented in the area where the brand is located.
"Light" retail·New tools
Ceramic tile industry is accompanied byWith the development of the Internet and AI technology, the accelerated implementation of 5G networks, and the difficulties faced by dealers in retail operations, how to buy and sell bricks more easily has become a new topic for us to discuss.
Wang Yuetong explains the new retail tools for ceramic tiles
Wang Yuetong said that we should take advantage of the trend and use "light" retail and new tools to reconstruct terminal operations with digital marketing tools. The Golden Silk Road ceramic tile empowering artifact - Empowerment Treasure, makes sales easier. Design and marketing attract traffic from all areas, efficiently obtain manufacturer resources, allow customers to stay, meet needs quickly and efficiently, give customers a better experience, and create a new retail model.
New ideas for transformation, the Golden Silk Road is the first choice
The road to transformation requires collaborative behavior among manufacturers. Choosing a good brand, building a good store, and building a good team to be professional are the key. Choosing an old brand has high transparency and high pressure, and it is difficult to have high profit margins. In such a big market, In this environment, Jinsi Road Ceramics, as a differentiated, young and powerful new brand, is a good choice.
Zhu Zhifeng provides dealers with a deeper understanding of the Golden Silk Road from the perspective of accurate brand positioning, young and fashionable product advantages, fashionable Internet celebrity stores, effective empowerment, and mutually beneficial policies.
Zhu Zhifeng led the dealers to view the Jinsi Road ceramic tile samples. The exquisite product texture and fashionable specifications were deeply loved by the dealers.
Activity Empowerment·Double Profits
Xi Fangqiang shared an example of the empowerment of the "Double Profit" activity, from the retail section, channel section, distribution, assembly, engineering procurement, and based on the actual situation of Jinsi Road Changsha dealers, one event was introduced into one system , helping dealers establish a completeThe sales ecology, from brand structure adjustment to employee team training, the accumulation of sales experience and accelerated empowerment not only bring about short-term sales increases, but also teach dealers the ability to continue to make money.
Interacting with dealer friends, the atmosphere was warm
Working together and moving forward hand in hand
Golden Silk Road Ceramics leaders award awards to outstanding students with outstanding performance
Through the one-day open course on the growth of new ceramic tile operators, dealers gained new insights into industry trends, ceramic tile markets, and transformation directions, and were even more confident in the road to transformation. In response to the ever-changing terminal market, Jinsi Road Ceramics continues to explore and work hard to move forward, working together with terminal dealers to build a new height of brand development and achieve a brilliant future!
