Xin Zhongyuan
Cui Shu, founder of Inch Design, China Design Star D4 Mentor, and 2015 China Design Star National Champion, releases new products
In 2020, Xinzhongyuan x Cui Shu will develop original products!
After two years of preparation, stemming from an in-depth exploration of the East, Cui Shu, founder of Inch Design, China Design Star D4 Mentor, and 2015 China Design Star National Champion, brought Xinzhongyuan and Cui Shu developed an original product - Mo Shi.
Using bamboo as an element, combined with the artistic conception of ink and wash, it extracts the beauty and feeling of bamboo in space and landscape. Between reality and reality, create Oriental’s own ceramic tiles.
With the power of bamboo, break through the national boundaries of design and market, allowing China’s original independent concepts and products to penetrate and stand in the world.
Cui Shu, founder of Inch Design, D4 Mentor of China Design Star, 2015 National Champion of China Design Star, Chen Qinxian, General Manager of Marketing of Xinzhongyuan Ceramics, and General Manager of Brand Management Center of Xinzhongyuan Ceramics Guo Hao took a group photo in front of the new "Mo Shi" product
"Continuing the oriental elements of the 'Xuan' series of products, 'Moshi' makes the oriental style series fuller and makes the space softer." Cui Shu said.
Dealer sharing: experience exchange, common progress
In 2020, Xinzhongyuan will successfully fight the three major battles of "Large agency system, county-level market, and engineering channels". Implemented to the terminal, solid operational experience allows dealers to quickly grasp the essentials.
Let those who hear the sound of artillery fire first direct the battle, and let the few who are ahead lead the way. Three outstanding dealers at the forefront shared their representative and replicable new ideas, new models, and new methods of play in different fields, communicating with dealer families across the country and making progress together!
Large platform operation
Perseverance and down-to-earth service
Shared by Zhang Shoubing, General Manager of Ankang Xinzhongyuan Ceramics
"The future is an era of resource integration, and working alone will disappear" After understanding the sales pain points and future trends of county-level stores, Zhang Shoubing began to explore the path of large agent operations.
Zhang Shoubing believes that manufacturers' collaborative promotion of upgrading products, stores, channels, and design systems plays a key role; the three keys to maintaining long-term cooperation with distributors are brand height, profit distribution, and service capabilities. "If you persevere and provide good service in a down-to-earth manner, you will be able to be a great agent!" Zhang Shoubing said.
County-level market
Winning at the county level has great potential
Sharing by Yu Chuansheng, General Manager of Shucheng Xinzhongyuan Ceramics
To seize the dividends, you must first see the dividends: There are few finely decorated houses, word-of-mouth spreads compound interest, and traditional marketing methods are still effective. These are the advantages of the county-level market.
Looking back on the development history of Shucheng Xinzhongyuan, Yu Zhuansheng summed up the winning experience at the county level: word-of-mouth management is essential. Only by increasing market share and becoming the leader can we gain a broad living space; at the same time, we must pay attention to store management and products. Planning, and channel empowerment. "It means having confidence in the market and cultivating internal strength".
New project development
Climbers in the Era of Low Profits
Cheng Yan, Chairman of Xuzhou Xinzhongyuan Ceramics shared
The climbing spirit in the era of meager profits is to work towards the goal step by step, working hard, and persevering like a long-lasting love!
“Understand the policy, build a circle of relationships, reorganize the layout, build a team, cast a wide net, defeat each one one by one, never give up, start from scratch” The five basic skills of climbers, Interlocked throughout the entire process of engineering channel construction. Cheng Yan said that the introduction of the partnership system has activated the enthusiasm within the team.
The teacher’s kindness will be unforgettable
Develop terminal channels to learn and help each other
In order to encourage dealers to develop terminal channels, learn and help each other, Chen Qinxian, general manager of marketing of Xinzhongyuan Ceramics, awarded Long Bin, chairman of Nanchang Xinzhongyuan Ceramics, the honorary certificate of "Xinzhongyuan Outstanding Mentor" /strong>, in recognition of his willingness to share and help others.
Commend heroes and crown with honor
The strength of the dealer is the real strength of the brand! Despite the difficult market situation in 2019, a group of dealers have emerged that have bucked the trend and performed well in different fields. They are the backbone of New Zhongyuan.
A grand award ceremony was held at the conference site to honor Star Brick Service Benchmark, Growth Star, County Sales Growth Pioneer, Large Platform Operation Pioneer, Brand Building Hero, and Engineering Development Hero Crowned solemnly.
The winners of "Star Brick Service Benchmark" took a group photo
"Growth Star" winners take a group photo
The winners of "County Sales Growth Pioneer" took a group photo
The winners of "Large Platform Operation Pioneer" took a group photo
"Brand Building Hero" winners took a group photo
"Engineering Heroes" winners take a group photo
Specialized shows of famous models and new products in the exhibition hallMo
In the afternoon, Xinzhongyuan Ceramics dealers and friends from the media came to the headquarters exhibition hall to experience the "Xinzhongyuan Living" fully customized assembled bathroom, graphene heating space, and observe the "Ink "Shi", rock slabs, REAL 5G marble tiles and other new products.
Xin Zhongyuan’s family goes home to see the new products and changes
Xin Zhongyuan Headquarters exhibition hall has a new look
"Xin Zhongyuan Housing" prefabricated interior model room is first launched
While the observation is in progress, the exhibition hall is also transformed! As the spotlights waved the colorful night, and the jumping notes echoed in the ears, the headquarters exhibition hall instantly transformed into a rock music + supermodel show, where cross-border fashion music collided with space and will shock your hormones!
Rock music + supermodel crossover show
I am OK, I am young: 2020 National Dealer Appreciation Dinner
At 7:00 p.m., the "I am young" 2020 National Dealer Appreciation Dinner was held at Foshan Hilton HotelThe store was held grandly.
The energetic opening dance of "Video SHOW" kicked off the 2020 National Dealer Appreciation Dinner; Chairman of the Board of Directors of Xinzhongyuan Ceramics Enterprise Group Huo Chichang, President of Xinzhongyuan Ceramics Enterprise Group Huo Jianquan, General Manager of Xinzhongyuan Building Materials Co., Ltd. Huo Zhuowei, General Manager of Marketing of Xinzhongyuan Ceramics Chen Qinxian strong>, together with leaders of various departments, presided over the toasting ceremony, wishing New Zhongyuan Ceramics a prosperous and prosperous year in 2020!
The energetic opening dance of "Video SHOW"
Xin Zhongyuan Ceramics Marketing General Manager Chen Qinxian delivered a speech at the party
New Zhongyuan Group leaders toast
It is worth noting that the guests performing at this "I am young" themed dinner are all star-studded. They are Chinese singer-songwriters/"new and emerging" theme song creators. And singers Guo Yuanjun, "The Voice of China" Wang Feng team student/"New Trendy Rookie" star singer Geng Sihan, Foshan's famous local band Radio-Man >, powerful pop band Dopamine, BOGO Dance Group, etc., burning passion with dealers’ families, making this night unforgettable!
Chinese singer-songwriter/composer and singer of the theme song of "New Trendy Rookie" Guo Yuanjun
Foshan's famous local band Radio-Man
Dynamic girl group performed "Jazz Dance"
BOGO Dance Company presents "Mechanical Dance"
"The Voice of China" Wang Feng team student/"New Rookie" star singer Geng Sihan
Power pop band Dopamine
The whole audience cheered with joy, it was an annual meeting for New Zhongyuan people
In 2019, with the efforts of all dealers, Xinzhongyuan Ceramics achieved growth against the trend; in 2020, we proposed "creating momentum and protracted war".
I hope that the people of Xinzhongyuan will always remember our slogan of "young people come to fight", dare to try any possible method, dare to make big strides, and dare to fight forward in the era of meager profits! Find the courage and strength in this slogan. The local market will fight to create a new world of its own, hand in better answers next year, and work together to achieve the next "unconditional growth"!
(This article is provided by the enterprise)
