China Ceramics Network News December29Day—31, 2019 Geshi Ceramic Tile Dealers Strategic Summit "Innovation" "Wise Men Lead the Way" was grandly held in Foshan. He Youhe, Managing Director of Guangdong Guanxing Ceramics Enterprise, Liao Huinian, Managing Deputy General Manager of Guangdong Guanxing Ceramics Enterprise, Wang Guisu, Marketing General Manager of Guangdong Guanxing Ceramics Enterprise, Jiang Xiangjian, Technical Director of Guangdong Guanxing Ceramics Enterprise, Geshi Ceramic Tile Brand Marketing General manager Li Yexun, Geshi Ceramic Tile Design Director Zhang Xiaolin, Geshi Ceramic Tile Marketing Manager Yan Xiaohua and other company executives, as well as Geshi Ceramic Tile dealers from all over the country gathered together to witnessThe brilliant achievements achieved by Geshi Ceramic Tile in 2019 will write a brilliant new chapter for Geshi Ceramic Tile in 2020.
Manufacturers work together to advance hand in hand
Guangdong Guanxing Ceramics Enterprise
He Youhe, Group Managing Director, delivered a speech
At the beginning of the meeting, He Youhe, the soul figure of Guangdong Guanxing Ceramics Enterprise and the group managing director, discussed Geshi Ceramic Tiles 2020 Development Strategy delivered an important speech. Mr. He pointed out that 2019 was a very difficult year. The industry shrank seriously and the market competition became fierce. Under the harsh market conditions, Geshi Ceramic Tiles still bucked the trend. Piaohong, This benefits from Geshitao’s far-sighted brand strategy, precise market positioning, correct marketing direction and dealers’ courage to invest are the result of manufacturers’ efforts to help each other, Spelled out by being proactive.
In the face of the upcoming 2020, Mr. He said that the ceramic industry will continue to grow in the next few yearsThe competition will only intensify, and the market share will be MoreMoreConcentratedto big brands, therefore, Mr. He emphasized, Only with a brand can you have the opportunity to make small profits but quick turnover. Gshitao people must have confidence、Determined、ManufacturerTongxin, integrating multiple enterprises and terminalsChannelsResources, increase investment in production capacity optimization, technological innovation, product research and development, space display, brand marketing, etc., expand the scale of the enterprise, enhance the comprehensive competitiveness of the brand, and make the strong stronger! In this way, Geshi Tao will have the confidence to stand at the forefront of the trend and bravely innovate.Lead the future!
Innovative pattern, wise people lead the way
Guangdong Guanxing Ceramics Enterprise
Wang Guisu, General Manager of Group Marketing Give a keynote speech
Subsequently, Wang Guisu, general manager of marketing of Guangdong Guanxing Ceramics Enterprise, delivered a speech at the summit titled "Innovation Pattern Wise Leaders" OK" keynote speech. Mr. Wang said that in 2019 the ceramic tile industry fell into an ice age and its development path was difficult. Facing the industry difficulties, Geshi Ceramic Tiles fully empowered the brand and implemented The strategic layout of the 2019 summit will help the brand to rapidly improve and strategically upgrade, and ultimately achieve annual performance growth against the trend, breaking through the ice in the cold winter.
Mr. Wang conducted an in-depth and simple analysis of the industry trends in 2020 and pointed out that in Reforms in the property market, consumption upgrades< span style="font-family:宋体; font-size:16px">, rapid iterationera,< span style="font-family:宋体; font-size:16px">The challenge to the ceramic industry is huge.But crises and opportunities always coexist,Environment YueYesBad, Geshitao tilesThe moreshould be maintainedDingli,< /span>Increase investment、Concentrate and focus< /span>、Innovative Development!
Mr. Wang said that in 2020, Geshi Ceramic tiles will beUnder the leadership of wise leadership, a series of strategic layouts have been carried out for intelligent manufacturing, brand communication, product research and development, spatial display, channel expansion, and promotion layout:
atIn terms of intelligent manufacturing, we will deepen intelligent manufacturing and realize the vision of a century-old enterprise with the Geshi Ceramics brand through intelligent manufacturing;
In terms of branding, we emphasize fashion and elegance, and build brand image efficiently with the blessing of star halo;
In terms of products, create a highly competitive product system and fully respond to various channels;
In terms of display, optimize the exhibition hall design, enrich the display experience, and create an online celebrity check-in exhibition hall;< /span>
In terms of channels, diversify the development of all channels and deepen the expansion of central warehouse, engineering, home decoration, new retail and other channels;
In terms of promotion, we use a precise and efficient marketing communication matrix to simultaneously promote online, offline and new products. Media spread quickly opens up brand awareness.
This series of in-depth, multi-dimensional brand strategic innovation and upgrade, will surely create a new brand of Geshi Ceramic Tile pattern, helping brands achieve a leap forward against the trend!
心向行To Fine and far-reaching
Li Yexun, General Manager of Geshi Ceramic Tile Brand Marketing, spoke
Then, Li Yexun, General Manager of Marketing of Geshi Ceramic Tiles, said with the words "Xin Xiang Xing"< span style="font-family:宋体; font-size:16px">to "Fine and far-reaching" is the theme, and the Geshi Ceramics Brick2020 sales work has been carefully planned.
Mr. Li said, The work direction of Geshi Ceramic Tile in 2020 is to comply with the general trend, create a small trend, and stay ahead of the big trend Level, rely on small wind direction to widen the brand difference. Through the analysis of market trends, we grasp the advantages of the company, change our thinking, put customers at the center, and implement refined operations, which fully penetrate into areas such as product research and development, space display, store services, channel development, and team building.
Mr. Li emphasized, In 2020, GST will strengthen the efficiency of manufacturer communication, break down online and offline communication barriers, and provide more convenient and diversified training guidance. Manufacturers will always be the most solid brand backing for dealers. The goal is always there, and we will work hard to move forward. Go, whatever your heart desires, you will get there!
The conference ended perfectly with applause and laughter, and all dealer staff gained a lot. 2019 is the 16 year that Gshitao has gone through. From manufacturing to intelligent manufacturing, from quality to brand, from establishment to adulthood, we have worked hard and forged ahead with each other. Dealer partners work hand in hand.
In 2020, Geshi Ceramic Tiles will take comprehensive and innovative strategic measures to create the future development of the brand In the new pattern, stand tall in Tao Lin and lead the show industry as a wise man, work hard and develop together with the Geshi Tao family, and jointly start the next stage of Geshi Tao's journey to adulthood. Innovate the pattern and develop by leaps and bounds. Wise men lead the way and are unstoppable!
Annual Meeting Highlights
Party dinner, lucky night
On the evening of the 30th, Geshi Ceramic Tiles was held grandlyParty dinner. The senior leaders of Guangdong Guanxing Ceramics Enterprise, major strategic partners of Geshi Tao Ceramic Tile, and Geshi Tao family members gathered together to have a good time over wine.
The dinner also specially prepared a lucky red envelope shower and a grand prize draw, making the scene like a sea of joy , laughter, applause, and cheers came one after another.
Elegant exhibition hall with new bloom
During the annual meeting, the exhibition hall of Geshi Ceramic Tile Headquarters implemented elegant upgrade 3.0, and the exhibition hall design incorporated simplicity. Luxurious design, fashion elements, distinctive style and creative display, use ceramic tiles to give life more artistic creativity, CreateCeramicsHeadquarters is a popular internet celebrity check-in point.
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(This article is provided by the enterprise)
