April 7th is World Health Day. Witnessed by more than a hundred media and thousands of dealers, Dongpeng Ceramics officially released the whole-house floor health system strategy, and also joined hands with Lanshe Diatom Mud and AIA Suspended ceilings and Holike whole house customization, the China Home Health Protection Alliance was established.
Chen Huan, Vice President of China Building Materials Industry Economic Research Association, Executive Vice President of Guangdong Building Materials Industry Association, and President of Guangdong Ceramics Association, Chen Shuquan, Vice President of China Interior Decoration Association, Executive Vice President of Guangdong Decoration Industry Association, Yin Hong, secretary-general of the Foshan Ceramics Association, Zou Hongxing, professor of the High-end Equipment Research Institute of Tsinghua University and other experts witnessed the event. He Xinming, Chairman of Guangdong Dongpeng Holdings Co., Ltd., Gong Zhiyun, President of Guangdong Dongpeng Holdings Co., Ltd., Wu Wenxin, President of Dongpeng Ceramics Division, Chai Yushi, General Manager of Lanshe Diatom Mud, Han Yun, General Manager of AIA Ceiling, Haolaike Quan Guests such as Ku Teng, General Manager of House Custom Marketing, and representatives of authoritative media attended the event.
“The ground is the first line of defense to protect home health, and it is also the most overlooked part of the home environment.” He Xinming, chairman of Dongpeng Holdings, said that Dongpeng Ceramics is creating a more systematic and comprehensive whole-house solution. Health System Solutions. That is to say, it has products with different health functions and provides different home health solutions for different home scenes to achieve full-space and full-scenario health protection for more families.
He Xinming, Chairman of Dongpeng Holdings, introduced the Dongpeng Ceramics whole-house floor health system strategy.
According to reports, Dongpeng has invested in product research and development in the field of healthy home products very early, and currently has a wealth of health functional products and solid technical reserves. From home spaces to public spaces such as shopping malls, schools, hospitals, etc., Dongpeng Ceramics has mature targeted and systematic product solutions.
Home health has become a hot topic, and Dongpeng Ceramics has built a comprehensive solution for Chinese families
According to Sina Home’s “China Healthy Home Consumption Cognition Survey in the Post-Epidemic Era”, stimulated by the impact of the epidemic, as many as 85% of consumers said they pay more attention to “health” when purchasing home products. The report points out that respondents are more interested in healthy and environmentally friendly wall products and formaldehyde-free wardrobes and other household products.have the highest attention and demand; at the same time, they have insufficient knowledge of health product categories such as antibacterial and aldehyde-reducing products.
With the support of national policies and the growing consumer demand, the future home health market has broad prospects. He Xinming pointed out that after the epidemic, consumers' demand for healthy homes is getting higher and higher. Dongpeng Ceramics should take advantage of the trend to "seek changes" and firmly implement Dongpeng's development strategy of building a healthy home system.
"The ground health system is the starting point of Dongpeng Group's health strategy, but it is by no means the end." He Xinming said that after building the ground health system strategy, Dongpeng also plans to continuously upgrade to space health systems and whole-house health systems in the future. Ultimately, a complete home health ecosystem will be built.
At the press conference, Chairman He Xinming also signed a strategic cooperation with Tsinghua University High-end Equipment Research Institute on behalf of Dongpeng Group to jointly promote technological innovation and research on health products. He Xinming believes that Dongpeng has the responsibility to promote and develop good health products, has the ability to build a good health system, and is more confident in building a good health ecosystem.
Dongpeng Group and Tsinghua University High-End Equipment Research Institute signed a strategic cooperation agreement.
Leading health expert, diversified scenario applications to give back to consumers
Wu Wenxin, president of Dongpeng Ceramics Division, said that in order to steadily promote the whole-house floor health system, the company plans to deploy strategic actions from six major levels: product development, manufacturing, technology research and development, marketing, terminal sales and health public welfare. Among them, in terms of technology research and development, Dongpeng will continue to increase investment and invest 5% of its turnover in technological innovation every year.
Wu Wenxin, President of Dongpeng Ceramics Division
“Focusing on research on healthy market segments and focusing on the research and development of healthy ceramic tiles, Dongpeng Ceramics’ goal is to become a healthy ceramic tile manufacturer.” Gu Wencan, the head of research and development of Dongpeng Ceramics, introduced Dongpeng Ceramics to everyone at the press conference. Peng ceramic tiles whole house floor healthKang System’s two major advantages are “technological strength” and “diversified application scenarios”.
According to Gu Wencan, Dongpeng has a number of internationally leading ceramic tile health technologies and application results, especially in the three areas of antibacterial, anti-slip, and aldehyde-reducing functional ceramic tiles.
Taking the antibacterial ceramic tiles of Dongpeng Ceramics as an example, it has mastered key material innovations and achieved breakthroughs in durability and timeliness. Zeng Lingke, a professor at South China University of Technology, an expert from the Chinese Ceramic Society, and an expert from the Guangdong Building Materials Industry Association, said: “Dongpeng’s antibacterial tiles have been tested by an expert group jointly formed by the Guangdong Ceramics Association and the Guangdong Building Materials Industry Association. Experts unanimously believe that it has reached the international leading level." He explained that Dongpeng antibacterial tiles add antibacterial ingredients to the tiles through high-temperature synthesis, while ensuring that the antibacterial properties of the tiles are not reduced after high-temperature firing. , which is very difficult in the industry.
Gu Wencan, general manager of Dongpeng Tile Product Center, introduced the technological capabilities, effects and application scenarios of Dongpeng's healthy functional products.
In addition, in order to more intuitively verify the effectiveness of the Dongpeng ceramic tile whole-house floor health system, the third-party authoritative expert organization National Ceramics and Plumbing and Bathroom Products Quality Supervision and Inspection Center compared the experimental videos of Dongpeng healthy ceramic tiles & ordinary ceramic tiles , demonstrating the actual effect of Dongpeng Healthy Ceramic Tiles in reducing formaldehyde and antibacterial properties. Comparative experimental results prove that Dongpeng antibacterial marble tiles have a significant inhibitory effect on Staphylococcus aureus and Escherichia coli; the formaldehyde removal rate of Dongpeng air purification tiles can reach about 89% in 24 hours.
Establishedalliance to promote the in-depth development of the industry and protect the health of Chinese families
At the end of the event, Gong Zhiyun, President of Dongpeng Holdings, participated in the founding ceremony of the China Home Health Protection Alliance on behalf of Dongpeng. Led by Dongpeng, it has joined forces with the four major brands of Lanshe Diatom Mud, AIA Ceiling, and Holike Whole House Customization to form the China Home Health Protection Alliance. It will subsequently focus on floor health, wall health, ceiling health, furniture health and other fields. , to jointly build a healthier and more secure home environment for consumers.
Dongpeng Ceramics, together with Lanshe Diatom Mud, AIA Ceiling, and Holike Whole House Customization, jointly established the China Home Health Protection Alliance.
As Gong Zhiyun, President of Dongpeng Holdings, said, this is an alliance "from the top to the wall to the ground". In the future, the alliance companies will deepen cooperation at multiple levels such as products, brands, resources, technology, etc., in order to effectively Create a demonstration effect, promote the sustainable development of healthy homes, and trigger new growth points in the industry.
What can be expected is that Dongpeng Ceramics and its health guardian allies are steadily upgrading from single-function products to comprehensive solutions, using the leading effect of leading companies to stimulate changes in the home furnishing market.
Dongpeng Ceramics, together with Lanshe Diatom Mud, AIA Ceiling, and Holike Whole House Customization, jointly established the China Home Health Protection Alliance.
(This article is provided by the enterprise)
