Recently, the large-scale documentary "New Domestic Products" jointly produced by Wu Xiaobo Channel and Tencent Video was exclusively broadcast on Tencent Video. As the only representative of the sanitary ware industry, Hengjie was selected for this economic history documentary together with well-known national IPs such as the Forbidden City and the Summer Palace, and outstanding domestic brands such as Liby and Feiyue. This is also the first documentary in China with the theme of "The Ups and Downs of Domestic Products", with the well-known financial writer Wu Xiaobo as the chief narrator.
" 2015,my first time ComeHengjie,
Listento a popular science lesson about toilet seats”
——Wu Xiaobo, a well-known financial writer
Mr. Wu Xiaobo’s first relationship with Hengjie was in 2015. In the same year, his article "Go to Japan to Buy a Toilet Seat" exceeded 10 million views within a few days. Time has become a phenomenon-level topic.
This has largely stimulated the middle-class consumer group’s demand for high-quality life in the bathroom industry. Today is different from the past. Five years ago, Chinese people had a very strong awareness of many imported brands of toilet seats, especially Japanese toilet seats. However, in the past five years, China's sanitary ware industry has been booming and continues to move forward. Achieved increasingly excellent market performance.
China’s toilet seat market share has increased from less than 1% to 3%, and annual sales have increased from 1 million to 5.5 million, directly promoting the historical process of China’s smart toilets.
“In today’s third new domestic product movement,
Innovation and consumer demand have become the two major driving points"
——Wu Xiaobo, a well-known financial writer
Mr. Wu Xiaobo’s words in the film reveal the new situation of the development of new domestic products. The so-called "Made in China" is no longer synonymous with "cost advantage" and "scale advantage", but has changed its image of low quality and low price to become "innovation ability" and "consumer awareness" of reference. This change has been vividly reflected in the competition in the sanitary ware market centered on "toilet seats" in the past five years.
During this period, Hengjie has continued to deepen and expand its technological advantages. So far, it has assembled nearly a thousand patented technologies such as one-click knobs and Hengjie sterilization, and is committed to pouring all its innovative power into products, focusing on Pound has launched a number of products that are designed to be the ultimate in design, technology, and functionality.
For example, Hengjie Super Cyclone Toilet has successfully broken the limitation of water saving and flushing effect, leading the industry into the era of super water-saving toilets. The Hengjie Double Q series toilets, which bring together multiple patented technologies, have pushed the entire industry into the smart Double Q era of "high IQ and higher EQ".
“Hengjie relies on its foresight into the Chinese market and accurate insight into consumer demand,
Become a leading brand in the bathroom industry”
——New Domestic Documentary
Behind Hengjie’s top innovation strength is its far-sighted vision of the Chinese market and consumer demand. As mentioned in the film, Hengjie had begun to develop smart bathroom product technology in China as early as around 2000. At that time, this field was not yet established in China, but Hengjie's foresight helped it seize the high ground of innovative bathroom technology. It also laid a good foundation for the brand to focus on quality and value innovation.
With the support of the leadership, Hengjie has not only laid out manufacturing bases for five major categories, but also built a full-category R&D center laboratory with a total area of more than 4,000 square meters. The Hengjie R&D center laboratory, which brings together top professional R&D engineers, has also been recognized by the National Water Efficiency Laboratory and the National CNAS Laboratory.
With its advanced layout of technological innovation, production and research and development, Hengjie has achieved unquestionable industry leadership and has become a high-level representative of Chinese sanitary ware.
"Only Chinese brands can truly achieve this
Understand the actual needs of Chinese family bathroom life"
——Xie Weifan, Chairman of Hengjie Sanitary Ware
National conditions, culture, family structure and other factors have created unique bathroom needs for Chinese families, and only Chinese brands can truly "understand" and "care" about Chinese families, as is the case with Hengjie.
Since its establishment, every innovation and upgrade of Hengjie has been based on the real needs of the Chinese people. For example, based on the insight that Chinese families generally cannot separate dry and wet areas, Hengjie is committed to improving the design of water and electricity separation. To ensure the all-round safety of Chinese people’s bathroom life. Similarly, considering the shortage of water resources in some areas of China, Hengjie has developed a national invention patent technology for water diversion and pressure diversion, which saves 41.7% of the national water saving standards.
It is these innovations and designs based on the real needs of Chinese families that constitute Hengjie's core competitiveness, and also constitute consumers' love and trust for the Hengjie brand.
Twenty-two years of persistence have made Hengjie, a new domestic product of sanitary ware today! In the future, Hengjie will also stick to its original aspiration, take its focus and insight into China's home bathroom needs as its starting point, and its strong innovation and production R&D capabilities as its support, constantly update and iterate high-quality products that truly meet the needs of the Chinese people, and protect thousands of people. Health and peace of mind in Chinese family bathroom life!
(This article is provided by the enterprise)
