At this time in previous years, it was the busiest time for brand activities before and after the Ceramics Expo. An unexpected epidemic pressed the pause button on offline activities, and many brands in the ceramics industry also showed silence and silence. .
But Foshan has such a unique brand. Since the beginning of the year, it has been making continuous moves, with full power in multiple dimensions such as brand, product, and terminal! Single-handedly breaking the industry dilemma, why is Gold Medal Asia Tile so “awesome”? Below, the author will tell you everything in detail, and I guarantee you will be convinced!
01
The new slate production line was successfully ignited
On May 18, 2020, the new large slate production line at the Gold Medal Asia Tile Production Base was successfully ignited. There are not many companies that can continue to expand production capacity in 2020. This is a reflection of the strength of the Gold Medal Asian Tile brand and its confidence in the market. After the ignition of the new slate production line of Gold Medal Asia Tile, many brands in the industry also rushed to build new slate production lines, and the industry suddenly set off a "slate fever". It can be seen that the ignition of the new production line of Gold Medal Asia Ceramic Tile Production Base has not only ignited a new era of slate development, but also ignited the hope and enthusiasm of all ceramic people. .
02
High-speed rail + anti-aircraft artillery, advertising hits hard
In mid-May, the high-speed rail advertisements invested heavily by Gold Medal Asia Stone dominated the Guangzhou South High-speed Railway Station. Such a wide range of advertising coverage is rare in the industry, and it was carried out during the period of traffic recovery to spread the concept of "Stone Slabs for Home Use, Best in Gold Medal Asia" to travelers. This move directly hit the Gold Medal. Asian rock slabs are famous all over the country.
Asia International Furniture Materials Trading Center< /p>
Gold medal Asian slate advertisement placed on Xiqiao Bridge< /span>
In late May, the gold medal Asian rock slabs were effectively covered by outdoor anti-aircraft guns. In the first-tier home furnishing stores and core main roads in Foshan, and other economic highlands, including the Asia International Furniture Materials Trading Center and the Asia International Furniture Materials Trading Center, eye-catching slogans such as "Household slate, preferred gold medal in Asia" can be seen everywhere.
The heavy blow of high-speed rail + anti-aircraft artillery has created a gold medal Asian rock slab advertising momentThe formation has greatly improved brand reputation and brand competitiveness. This is a manifestation of the courage of Gold Medal Asian Tiles to make great achievements in the current environment.
03
Two major awards certified production strength
Gold Medal Enterprise, a subsidiary of Gold Medal Asia Tiles, won the "High-tech Enterprise Certificate" (Certificate No.: GR201944007268) jointly issued by the Guangdong Provincial Department of Science and Technology and other departments, marking that the Gold Medal Enterprise's technical strength and scientific research achievements have been recognized by the country. It is understood thatThis is the second time that the company has been certified as a high-tech enterprise since 2013. It is an affirmation of the achievements of Gold Medal Asia Tiles in improving its scientific research and transformation capabilities and product transformation and upgrading. .
Recently, the Guangdong Provincial Department of Industry and Information Technology, the Guangdong Provincial Department of Finance, the Guangdong Branch of the General Administration of Customs, and the Guangdong Provincial Taxation Bureau of the State Administration of Taxation jointly announced the list of evaluation results of provincial enterprise technology centers in Guangdong Province in 2019. After comprehensive evaluation, Gold Medal Asia Tile Production Base successfully passed the evaluation of "Guangdong Province Provincial Enterprise Technology Center". This means that the innovation capabilities, technical strength and scientific research results of Gold Medal Asian Tiles play a very important demonstrative and guiding role.
04
Headquarters + terminal, walking with love
At the beginning of the new year, a "war against epidemics" affected people's hearts, and masks suddenly became one of the rarest epidemic prevention materials. The gold medal companies to which Gold Medal Asia Tile belongs have the courage to stand up and assume social responsibilities and have never stopped taking public welfare actions. On the morning of February 5, the gold medal enterprise donated a batch of masks worth 90,000 yuan to the new coronavirus pneumonia epidemic prevention and control headquarters in Baini Town, Sanshui District< /strong> to alleviate the pressure on local government departments from the shortage of epidemic prevention materials. Having a brand headquarters that is enthusiastic about public welfare naturally drives terminals to take caring actions.
On June 6, 2020, Gold Medal Asia Luzhou Branch held the 16th anniversary "Stars Gathering Together on the Road to Huiyi" charity event. Gold Medal Asia Tiles Luzhou Branch celebrated its 16th anniversary together with Luzhou Radio and Television Station and six major anchors. After one month of selling charity cards, a total of We have appealed to 167 caring customers and donated a total of 16,700 yuan in charity funds (as of June 5). At the meeting, Shang Xibin, general manager of Luzhou Branch of Gold Medal Asian Tiles, donated the first batch of charity materials to Zhongnan Primary School in Fenshui Town, Xuyong County span>; and led by the Gold Medal Asian Tile Manufacturer, Gold Medal Asian Tile Luzhou Branch, Luzhou Dingji Alliance, and Luzhou Radio and Television Station, on-site conduct for left-behind children in Xuyong CountyThe total donation raised was 5,829 yuan.
05
Terminal dealers install new stores
▲Gold Medal Asian Tiles Zhongshan Port Flagship Store Opening Scene
On May 18, the Gold Medal Asia Tiles Zhongshan Port flagship store held a grand opening ceremony. Mr. Lai, President of Zhongshan Yunfu Yunan Chamber of Commerce and Chairman of Hongye Real Estate Development Co., Ltd., attended the opening ceremony and visited the Gold Medal Asia Tile Zhongshan Port Flagship Store and spoke highly of the design of the exhibition hall. evaluation. The opening ceremony was very popular, and the owners also placed orders one after another, making the opening of the new store a good start!
▲New image of Gold Medal Asia Tile Lanzhou Flagship Store< /span>
In 2020, Gold Medal Asia Tiles comprehensively upgraded its brand image and at the same time comprehensively upgraded its terminal store system. The Lanzhou flagship store located in Lanhai Trade City, Lanzhou, Gansu follows the pace of brand development and launches with a new showroom design, which has gained a lot of attention Good reviews from customers.
▲New image of Gold Medal Asia Tile Huizhou Flagship Store< /span>
Welcome a new future with new store formats. Gold Medal Asia has never stopped developing new store formats. Recently, the Gold Medal Asia Tiles Huizhou flagship store, located in the"Hakka Capital", has created a new showroom image through design and renovation. Local building materials retail store standards are redefined.
06
Headquarters subsidy helps live broadcast sales
On June 6, the Gold Medal Asian Live Broadcast Factory Yunnan Station was successfully launched, achieving a fruitful record of over 1,300 orders in 16 days. It is understood that the preferential policies for this event are uniformly subsidized by the Gold Medal Asia Tile headquarters. While helping terminals start live broadcasts to bring goods, they also provide real discounts to consumers.
In fact, as early as March 8 and April 26 day, Gold Medal Asia Tile Headquarters has taken the lead in planning two large-scale "factory live broadcast" activities; the 3-hour live broadcast time set a record of (21.8 The gratifying results of 10,000 views + 3956 orders) and (311,800 views + 4736 orders) !
It is understood that in addition to the unified subsidies from the headquarters, the live broadcast activities of Gold Medal Asia Tiles also adopt the form of online live broadcast + mini program to accumulate customers, and are linked through national stores to achieve rapid customer acquisition and traffic, leveraging sales while empowering Can terminal! Several sensational large-scale live broadcast events have made Gold Medal Asia Tiles a brand representative with remarkable results in national live broadcasts since the beginning of the year.
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The space is limited, but I believe everyone can see the strength of the gold medal Asian tile brand. But its "ambition" goes far beyond that, and the Asian tiles are also full of honors and awards.
Recently, Gold Medal Asian Tiles participated in the "China's Top Ten Architectural and Sanitary Ceramics Brands List in 2020" Single "Top Ten Brands of Tile". In the intense online voting that lasted for 27 days, Gold Medal Asia Tile received 14,238 votes from supporters across the country and successfully won the title of "Top Ten Tile Brands".
