On July 10, the "Yujian Smart Life" 2020 Arrow sanitary ware new product launch conference was held grandly at the Sofitel Hotel in Foshan, China. It was released online and offline at the same time, respectively on Tmall, Taobao, Douyin, Zhongjie.com, Kitchen and Bathroom Information, NetEase Home, Sina Home, Fangtianxia Home, Sohu and other platforms will conduct simultaneous online live broadcasts to participate in the pinnacle event.
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This meeting solemnly invited many industry celebrities to gather together, including Hu Yanan, Secretary General of the Residential Decoration and Components Industry Branch of the China Building Decoration Association; Zhang Yingzeng, Secretary General of the China Antibacterial Association; Lie Ping Shi Fan, designer CEO & head of designer ecology of Alibaba Intelligent Scenario Division; Wang Xiaocan, partner, chief brand officer of FDC Fabric Library and fashion industry big data expert; Wang Xiaoqian, former host of "Exchange Space"; music singer-songwriter Yan Yi Dan; Space Manager Bian Yuechun; Doctor Wu Kun of the Chinese Academy of Sciences; Wang Ning, President of Easy Home Group; Zhu Jiagui, Executive President of Red Star Macalline Home Furnishing Group; Xiang Kaiwen, Vice President of Ouyada Home Furnishing Group; Xiong Wei, Vice President of Huameilijia Group; Xu Runfeng, general manager of Haier Internet of Clothing Smart Ecology; Xie Yuerong, chairman and general manager of Wrigley Home Group; Huo Qiujie, director and deputy general manager of Wrigley Home Group; Xie Wei, director and deputy general manager of Wrigley Home Group; Lu Jinhui, deputy general manager of Wrigley Home Group; Yan Bangping, deputy general manager of the Home Furnishing Group; Zhou Zhiwei, general manager of the Arrow Sanitary Ware Division; Meng Xie, general manager of the Key Customer Division of the Arrow Sanitary Ware; Dexin Real Estate, World Union Bank, Liyuan Real Estate, China Resources Land, Grandland Group, Lifestyle Home, etc. Qiang Real Estate, home decoration companies, dealers from all over the country and more than a hundred media gathered at the scene to witness the new journey of Wrigley Bathroom.
▲ Host Wang Xiaoqian
▲ Event site
AI smart check-in, four new bathroom spaces unveiled
This event uses AI smart check-in, which is processed into interactive dynamic graphic information through AI artificial intelligence recognition and activation. By creating a sense of technology and ritual, on-site guests can integrate into the forefront of intelligence in advance before entering the main venue. In a technical atmosphere.
▲ AI smart check-in
At the press conference, there were not only dazzling lighting effects and stunning stage design, but also four specially designed spaces for Wrigley Bathroom Ware, covering respectively the Via series, which focuses on intelligence, and the Yafei series, which focuses on design. The Time and Space Lovers customized series focuses on makeup, and the Aika customized series of bathroom products focus on storage. The wisdom, design, and aesthetics contained in the new products meet and create consumers' needs for smart bathrooms, presenting a feast of smart life.
▲ Four major spaces of Wrigley Bathroom
Brand strategy upgrade, interpreting international courage
This event was opened by Wang Xiaoqian, the former host of "Exchange Space". Hu Yanan, secretary-general of the Residential Decoration and Components Industry Branch of the China Building Decoration Association, first delivered a speech. He said: In the current epidemic environment, the "tide of domestic products" is coming, and Wrigley Sanitary Ware will set sail with the new positioning of "Global Smart Master" , actively develop from products to channels to market, keep up with the trend of the times, and said that Wrigley Bathroom is the representative of smart life and the pride of Chinese bathroom.
▲ Hu Yanan, Secretary General of the Residential Decoration and Parts Industry Branch of China Building Decoration Association
Subsequently, Xie Yuerong, chairman and general manager of Wrigley Home Furnishing Group, took the stage to deliver a speech. He said: Wrigley Bathroom Ware will rely on technological smart innovation and lean production system to seize the development opportunities of the global home furnishing industry to "improve people's quality of bathroom life." and "innovating people's smart living space" as the core value, to build a world-class smart home enterprise in an all-round way!
▲ Xie Yuerong, Chairman and General Manager of Wrigley Home Furnishing Group
rightWeifasheng looks forward to the future home aesthetic trends
At present, China has entered the 5G era, and future home has become a new hot word. This event invited Shi Fan, CEO of Laping Designer & Head of Designer Ecology of Alibaba Intelligent Scenario Division, to conduct an in-depth analysis and detailed explanation of "future home trends".
He said: Lieping Designer provides Wrigley with a full range of digital solutions to comprehensively improve dealers’ store shopping guide, marketing transformation and service capabilities in the new retail business scenario, and improve the efficiency of every link and node. Finally, the transaction is completed, realizing the smart upgrade of the terminal and empowering Wrigley Bathroom.
▲ Shi Fan, CEO of Lieping Designer & Head of Designer Ecology of Alibaba Intelligent Scenario Division
Pursue aesthetic trends and lead consumption upgrades
With the development of future home furnishings, "aesthetic innovation" has increasingly become a hot topic sought after by consumers. So how will aesthetic trends develop in the future? To this end, this event invited Wang Xiaocan, partner of FDC Fabric Library, chief brand officer, and fashion industry big data expert, to come to the stage to share aesthetic trends.
▲ Wang Xiaocan, partner of FDC Fabric Library, chief brand officer, and fashion industry big data expert
She elaborated on modern people’s pursuit of aesthetics. Only by constantly understanding and basing themselves on user needs can consumer sovereignty be truly handed over to users. Wrigley Bathroom successfully integrates modern and innovative aesthetic concepts into product design, keeping up with fashion trends. Trend, leading the sanitary ware industry. It is reported that Wrigley Bathroom has won many top honors in the design industry at home and abroad, such as the German Red Dot Award, the German IF Design Award, and the Kapok China Design Award. It conforms to the preferences of contemporary people, highlights the brand with humanistic elements, and product quality and design. value.
Empower smart life and embrace the way of life
Space manager Bian Yuechun authoritatively released "Bathroom Storage Trends - Bathroom Space Storage White Paper", sharing the bathroom space storage guide to the industry professionals and guests present, fully integrating user thinking with product design, and providing solutions for bathroom space storage solution.
▲ Space Manager Bian Yuechun
New strategy: three major strategic layouts, moving forward in response to the trend
As China's power becomes more prominent in the world, creating the best development opportunities for Chinese brands, Wrigley Bathroom dares to show its "arrow". Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, officially released the 2020 Wrigley Bathroom New Strategy to the guests.
▲ Lu Jinhui, Deputy General Manager of Wrigley Home Furnishing Group
Under the background of the Internet of Everything in the 5G era, Wrigley Bathroom adopts the new three strategic layout of "brand + channel + product"; takes "Global Smart Home Master" as the new brand positioning; takes "Wrigley Home Life Wisdom" as the brand proposition ; Create a new A6 image store with the brand tone of "international, technological and humanistic" and drive the new online retail consumer market; it will strive to "become a world-class smart home brand" as its brand vision. In the future, Wrigley will rely on three major development strategies to ride the wind and waves and overcome obstacles in the global market!
New image: New brand image film & song released
Wrigley Bathroom creates a new brand image film, explaining that Wrigley Bathroom is committed to creating full life cycle products for consumers, meeting the functional needs of consumers of different ages, and integrating humanistic details such as love and respect into all aspects of the product. , projecting the unique wisdom of Wrigley Bathroom into everyone's life.
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▲ New brandImage film
Subsequently, Wrigley Bathroom's new brand song made its global debut. Wrigley Bathroom and music singer-songwriter Yan Yidan jointly launched the original song "Wings of Dreams". Musical talent Yan Yidan took the stage to sing warmly for the guests. She hopes that through this song "Wings of Dreams" conveys the power of moving forward without hesitation to every Wrigley employee.
▲ Music singer and songwriter Yan Yidan
▲ Scan the QR code to listen
New products: 2020 Wrigley bathroom new products are shockingly released
The 2020 Arrow Bathroom New Product Release is the highlight of this conference. Zhou Zhiwei, general manager of the Arrow Bathroom Division, grandly announced the much-anticipated new product! The new products focus on the three style trends of light luxury international, modern minimalism, and trendy fashion, creating their own life wisdom for users, creating wisdom through multi-dimensional design, laying out a full ecological product matrix for the bathroom space, and using diversified products to satisfy diversification meet user needs and provide diversified brand value.
▲ Zhou Zhiwei, General Manager of Arrow Sanitary Ware Division
01 Super Clean Series Smart Toilet
Wrigley Sanitary Ware has launched ultra-clean products in the industry after 2 years of careful research and development. ·Series of smart toilets officially open the "super clean" era. This series of products has 4 major self-cleaning and antibacterial technologies, which are deeply cleansing, from ceramic glazes to, antibacterial materials, waterway cleaning, and sewage system to improve the self-cleaning and antibacterial capabilities of smart toilets.
Super Clean·Series smart toilets have successfully developed antibacterial blue light glaze, which is super self-cleaning and anti-fouling; medical grade antibacterial material, anti-E. coli rate >99%; waterway 3-layer self-cleaning, cleaning water quality is cleaner; G3 double It has obtained multiple patents for its powerful flushing and powerful flushing and sewage discharge technologies, creating an ultra-clean toilet experience for high-end consumers under the severe epidemic environment.
02 Subvert tradition and customize the future
In the whole bathroom customization scene, Wrigley custom bathroom has long firmly held the C position. In this new product release, new products such as the Weiya series of customized bathrooms, the Yafei series of customized bathrooms, the Naqu series of customized bathrooms, the Delighting series of customized bathrooms, and the Time and Space Lovers series of customized bathrooms were grandly released.
Among them, the multi-functional Via Series-high-end customized bathroom space that integrates washing, beauty, dressing and storage, adopts Morandi color system as a whole, has a 1.2-meter thin-edge ceramic basin, and a double washing function. LED beauty mirrors and full-length mirrors, as well as thoughtful and humane designs with disinfection cabinets and hidden trash cans, all contain the life wisdom of Wrigley Bathroom, allowing you to have a luxurious and elegant living experience in your private space.
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Bold innovation: new products × clothing catwalk
At this press conference, Wrigley Bathroom integrated new product elements into the clothing catwalk and conveyed Wrigley Bathroom's new design ideas to the public with dynamic color beauty.
▲ Event site
Worth itIt should be mentioned that the clothes for this catwalk show were specially designed for Wrigley's new sanitary ware products by Wang Xiaocan, partner of FDC Fabric Library, chief brand officer, and fashion industry big data expert. The graceful catwalk gestures will allow the guests to experience the innovative design from Wrigley Bathroom, and have a deeper memory of the products, and build the world's leading strength of Made in China through innovation.
▲ Event site
An eye-catching debut: Wrigley sanitary ware product experience officer officially unveiled
Another highlight of this conference is the official appearance of the much-anticipated Wrigley bathroom product experience officer. They are Wang Xiaoqian, the former host of "Exchange Space"; Wang Xiaocan, partner of FDC Fabric Library, chief brand officer, fashion and industry big data expert; music singer and songwriter Yan Yidan; space manager Bian Yuechun, director of Wrigley Home Furnishing Group , Deputy General Manager Xie Wei officially awarded the license to the four product experience officers.
▲Xie Wei, director and deputy general manager of Wrigley Home Furnishing Group, officially awarded licenses to four product experience officers
Look far ahead and move toward globalization
Every self-reform of Wrigley Bathroom leads the development direction of the industry. Since the creation and development of bathroom ware 26 years ago, Wrigley Bathroom will continue to be deeply involved in the home furnishing field. As a "global smart home master", it will provide customers with a better experience and become a trustworthy and world-leading international enterprise.
Standing at a new starting point in the second half of 2020 is inheritance and setting sail; it is honor and responsibility. Wrigley Bathroom will follow the trend, continue to innovate, keep pace with the times, once again show its determination and strength for future development, and interpret new vitality with a new look.
(This article is provided by the enterprise)
