Put aside the haze of the epidemic and let design shine and heat again. On September 8, the ceramic tile design tour in China was launched again, arriving at Xi'an, the ancient capital of thirteen dynasties. Here, Jinduo Ceramics joins hands with Sohu Focus Home to create beauty, gather the power of Xi'an's outstanding designers, design-driven connections between brands, designers and consumers, and create a closed loop of empathy-driven consumption.
▲Excellent designers from Xi’an come in droves and are extremely popular
This event brings together more than 100 interior design elites, industry professionals and media representatives in Xi'an, and specially invitesPan Yue, founder/design director of Shanghai Pan Yue Architectural Design Office, ceramic tile design Chinese planet promoter, and China National Wu Hao, executive deputy director of the Environmental Art Institute of the Academy of Public Art and professor of Xi'an Academy of Fine Arts, shared design cases with guests and discussed new directions for design development.
Travel with design
After 28 years of ups and downs, Jinduo Ceramics has always been committed to adhering to its quality commitment with ingenuity, meeting contemporary space needs, and helping more consumers create a beautiful residence where "what you see is what you get".
Since 2018, the ceramic tile design China tour project jointly organized by Jinduo and Sohu Focus Home has been implemented in an orderly manner across the country, exploring the backbone design forces and demonstrating the symbiosis of ceramic tile design and aesthetic life.
▲Xu Jun, media organizer of Tile Design China Tour and executive director of Sohu
First of all, Mr. Xu explained the story behind the "Tile Design China Tour" through "a core, a question, a key and an expectation". oneOn the road, with a traveler's mentality, experience the life of each city on the design journey, rediscover the value of ceramic tiles, pay tribute to design, and promote the growth of more young designers.
▲Cheng Xiaoli, Chief Planner of Tile Design China & Director of Planning and Promotion Department< /span>
Afterwards, Mr. Cheng explained the "precipitated and different" Golden Helm to the guests present from the perspective of brand and product. This year, relying on the ceramic tile design China IP, Jinduo introduces China's leading tourism company Ctrip to deepen the brand power, design aesthetics, and design travel scene experience through a combination of design journeys, design stories, and design rising stars. and other aspects, detonating a new cross-border approach to design and marketing.
Sharing by big names
▲Executive Deputy Director of the Institute of Environmental Art, Public Art Institute, China National Academy of Painting , Professor Wu Hao of Xi'an Academy of Fine Arts
Professor Wu bluntly said that through this event, he gained a new understanding of Jinduo ceramic tiles, expressed great recognition for the ceramic tile design tour in China, and hoped that he could work with Jinduo to create a beautiful living space in the future. He proposed that the most important thing in design is the understanding and control of "degree", and the same is true in life.
Immediately afterwards, Professor Wu analyzed three representative sets of works for the guests present - Qiantang Tea House Xi'an Store, Prince Tea House, and Beijing Airport China Impression Theme Landscape Area from the aspects of design conception and creation details, giving young people Designers bring new design ideas and creative insights.
Finally, Professor Wu showed everyone his project that participated in the "4th Design for China" design charity event. He set an example by designing for farmers and protecting the cultural heritage of traditional residential buildings. This project also won a number of social awards. .
▲Pan Yue, founder of Shanghai Pan Yue Architectural Design Office
Pan Yue, China’s planetary promoter of ceramic tile design, also shared on the spot. He emphasized that designers should have their own personal characteristics and unique tone, rather than just looking at what is popular. Using design to influence and transform life is the ultimate goal we pursue.
Teacher Pan Yue discussed how to create a fitness space with the most commercial value through personal case sharing, and shared courses from professors in Milan - color trend analysis, making interesting designs, sharing interesting things, for local designers in Xi'an Introduce new design inspiration and trends.
Perspective era, forward-looking aesthetic
The forum, with the theme of "Perspective of the Era and Forward-looking Aesthetics", was hosted by Mr. Xu of Sohu. He Jianghua, general manager of Jinduo Xi'an flagship store, Mr. Pan Yue, Professor Wu Hao and representatives of Xi'an young designers Han Zhe and Yang Jiajing were specially invited Come on stage together to communicate and share, everyone can express their opinions and speak freely.
Ms. Yang said that home design should pay more attention to the comfort of living and help owners get more love and warmth. Mr. Han Zhe believes that design is a process of realizing dreams, helping customers realize their dreams. Professor Wu Hao pointed out that as a good designer, you should first be responsible, responsible for customers in all aspects such as design and material selection, and identify and solve problems for customers. Teacher Pan Yue believes that a design that both parties like is a good design that satisfies customers and meets the requirements and standards of their own design profession.
▲Group photo
So far, the ceramic tile design trip to Xi’an in China has come to a perfect end
Many designers said that through this salon
I have a new understanding of gold rudder and ceramic tile design
I hope that Xi’an Jinduo cancontinue to work with outstanding designers in the future
Together, we will bring consumers a high-quality life experience
Highlights
Interactive games
Mr. Ho’s toast
Mr. Li releases cooperation policy
Jinduo Xi’an team toasts
(This article is provided by the enterprise)
