In the post-epidemic period, practicing internal skills, building image, strengthening services, and building brands have become important strategies for enterprises to maintain their vitality. Before creating and enhancing a brand, companies must unify their concepts from top to bottom and open up delivery channels to strengthen the core competitiveness of terminal shopping guides, which makes corporate training particularly important. Corporate training will help brand thinking be implemented within the company and at its external terminals, truly improving brand strength and the core competitiveness of the company "qualitatively".
Oceano Cloud Business School helps terminal stores break through the market
With the continuous progress of the consumer market, consumers' concepts have also undergone subtle changes with the market, and consumption upgrades have become irreversible. The charm of products, in addition to the strength of the brand and product quality, is also reflected in the design and comprehensive services. Therefore, it is imperative to improve the competitiveness of terminal stores.
In response to the different needs of terminals, Oceano Ceramics has developed elementary, intermediate, advanced and senior courses at its headquarters Cloud Business School to comprehensively build and enhance terminal store competitiveness from brand, product, management, customer promotion and other operational capabilities.
In 1999, Oceano Elite Special Training Camp was established, becoming one of the earliest dealer sales team training organizations in the building ceramics industry.
In 2008, the Oceano Elite Special Training Camp was upgraded to the Oceano Marketing Academy. Based on the actual situation of terminal dealers, more than 100 training courses on different themes were held across the country.
In 2016, Oceano Marketing School was once again upgraded to Oceano Cloud Business School, dedicated to the promotion of cloud business platforms and the development of new retail in the ceramic tile industry under the Internet economy.
In 2017, Oceano Cloud Business School joined forces with the most authoritative third party in the industry to comprehensively upgrade terminal courses and create the most effective training institution in the construction and ceramics industry.
In 2018, Oceano Cloud Business School developed the extra large terminal "Super Mercure Consultant Special Training Camp" and "New Product Large Floor Laying Practical Skills Special Training Camp", and established the country's first large floor application technology training base ——"Oshennuo large plate application technology training base".
In 2019, Oceano Cloud Business School took advantage of the momentum to launch "online classes". More than 200 courses cover various aspects such as brand culture, product advantages, store management, terminal sales, smart tools, etc., with 24-hour online learning at any time, both online and offline. Azimuth empowers the terminal.
Chen Huan, President of Guangdong Ceramics Association, was at Oceano’s “Large Slab Application” Speech at the unveiling ceremony of "Technical Training Base"
After more than 20 years of development, Oceano Ceramics has always adhered to the business philosophy of standardization and standardization. Yun Business School provides more than 30 practical training sessions every year, training more than 3,000 people. Online training is held once a month to provide dealers with stronger combat effectiveness from various dimensions such as team building, product selling points, and shopping guide sales.
The establishment of strong brand power is inseparable from the company's strong training power. Only with increasingly strong brand training power can it stimulate the development of the company's brand power and help terminal dealers gallop in the market.
Oshennuo Ceramics always adheres to product innovation + service as the center, enhances the company's comprehensive competitiveness in multiple dimensions, and shows the image of a professional high-end brand to users, customers, partners and even all walks of life. It is foreseeable that Oceano will create a model brand in China with all-round innovation and become the main driving force for the development of China's home building materials industry.
