Recently, the 2021 First Brand Powerful Nation Pioneer Forum was hosted by the Brand Power Pioneer Project Organizing Committee and hosted by the National Trademark Brand Innovation and Entrepreneurship (Guangzhou) Base, Brand China Strategic Planning Institute Guangdong Research Center, and Guangdong Enterprise Brand Building Promotion Association. The National Trademark Brand Innovation and Entrepreneurship (Guangzhou) Base opened. With excellent quality and strong service capabilities, Marco Polo Ceramics was selected as the "Pioneer Project of Brand Power".
As a platform for the presentation of brand building results and brand cultivation service, the "Brand Powerful Country Priority Project" is a national trademark brand innovation and entrepreneurship (Guangzhou) base, the Guangdong Research Center of the Brand China Strategic Planning Institute, and the Guangdong Enterprise Brand Building Promotion Association in response to the national Brand strategy, an important carrier to fully promote Guangdong brand building and accelerate the transformation and upgrading of traditional industries. Under the guidance of the Guangdong Provincial Development and Reform Commission and other functional departments of the Guangdong Provincial Government, the Brand Power Pioneer Project has created five major brands: Guangdong Innovation, Guangdong Intelligent Manufacturing, Guangdong Digital, Guangdong Health, and Guangdong Culture.
Marco Polo Ceramics was selected this time to help Guangdong build a world-class brand together with well-known brands such as GAC, Gree, Midea, and Liby.
Brand Strength
As a leading brand in China's building ceramics industry, Marco Polo Ceramics adheres to the corporate vision of "beautifying human life" and strives forward on the road of high-quality development. In 2020, the World Brand Laboratory assessed the brand value of "Marco Polo" as high as 56.175 billion, ranking first in China's building ceramics industry for nine consecutive years.
Manufacturing Innovation
For 25 years, Marco Polo Ceramics has not forgotten its original intention to make bricks. Marco Polo Ceramics strictly controls the quality from the source, selects high-quality porcelain clay as raw materials, and realizes mechanized production in the world's five major production bases. It is the first to practice "coal-to-gas" and has become the only one in the industry. A ceramic company whose kilns use 100% natural gas for production, uses the concept of green development to protect quality and achieves a happy and secure life for hundreds of millions of families.
At the same time, Marco Polo Ceramics adheres to the drive of innovation and continues to break through itself in the rapid development of change. In 2021, Marco Polo adopts internationalCutting-edge technology continues to enrich the specifications and colors of rock slabs, and independently develops Marco Polo curved rock slabs, which broadens the application space of rock slabs and perfectly combines aesthetics and technical skills, making rock slabs an ideal all-purpose material that can It can be used in any place in the home space or public space to truly customize the whole house slate home furnishing.
Marco Polo Curved Slate - Curved Streamers
Marco Polo Curved Slate - Arc Vault
Marco Polo Curved Slate - Round Column
Cultural Innovation
Chinese brands are not only business cards of enterprises, but also symbols of national economy, people's livelihood and the development of various industries. They are also an important carrier of China's economic hard power and cultural soft power, and even affect the country's right to speak in the global economic system.
In 2007, Marco Polo Ceramics built the industry's first "national" museum, the China Architectural Ceramics Museum, which used more than 8,500 architectural ceramics artifacts to show people the magnificent development history of Chinese architectural ceramics and reshaped the industry. Cultural confidence.
“Only with a strong culture can we have the right to speak, and only with the right to speak can we have pricing power and brand value can be reflected.” Relying on the China Architectural Ceramics Museum as a platform, Marco Polo Ceramics draws the gene of cultural innovation from historical culture and independently develops Marco Polo " "Chinese Impression" cultural ceramics, pioneering Chinese ceramic tilesIn the first year of the original creation, "let the cultural relics collected in the Forbidden Palace, the heritage displayed on the vast land, and the words written in ancient books come alive" and enter thousands of households and the world. Forging ahead on the road of high-quality development, Marco Polo Ceramics has always believed that there is great potential to enhance the value of traditional industries through cultural innovation.
Beijing Daxing International Airport·Marco Polo Cultural Ceramics "The Great Wall of China"
Dongguan Metro Line R2·Marco Polo Cultural Ceramics "Dragon City Takes Off"< /span>
Dongguan Dongcheng International Hotel·Marco Polo Cultural Ceramics "Impression Wanyi"
This selection into the "Pioneer Project of Brand Power" is a high recognition of the brand strength of Marco Polo Ceramics. In the future, Marco Polo Ceramics will not forget its original aspirations, help build a world-class brand, and achieve high-quality economic development.
Attachment: Criteria for selection into the "Pioneer Project to Power the Brand"
1. It must be an independent brand (China’s own independent brand, the actual controller is Chinese nationality, requires international leadership, consumer trust, and distinctive culture);
2. New economic development, new lifestyle leading brand enterprise;
3. Brand competitiveness and influence must be at the forefront of the industry;
4. Enterprises that have won national awards such as the China Quality Award and the National Science and Technology Progress Award will be given priority.
5. Anyone who has had production safety accidents, environmental pollution accidents, or product quality problems in the past five years, has been subject to administrative penalties due to violations of regulations, has a bad credit record in "Credit China", or is suspected of or has infringed on other people's intellectual property rights Enterprises will not be recommended to participate in the selection.
