The launching ceremony of the Kuaishou Pan Home "Star Project" and the Kuaishou Home Decoration Festival, co-sponsored by Kuaishou Technology, Foshan Media Group and Foshan Radio, was held on the morning of March 31 at the Foshan Louvre Home Furnishing Expo Center. Nearly 300 people, including representatives from Foshan's well-known pan-home furnishing companies, major business associations, and designer groups, attended the launch ceremony. It is reported that the building materials and home furnishing brands that support this event include: Midea, Hisense, TCL, Foshan Lighting, Linshi Wood Industry, Haier, Hengjie, Vanhe, Wrigley, Dongpeng, Hongyu, Rongsheng, Omar, Delma, Xin hurricane.
This is the first industry conference for the pan-home furnishing industry held by Kuaishou Technology after it was listed on the Hong Kong Stock Exchange in February. Kuaishou has used 2 billion traffic to empower Foshan’s pan-home furnishing companies to enter live streaming e-commerce.
Event site
Liu Zhen, Vice President of Kuaishou Technology, said in his speech: The reason why Foshan was chosen for Pan-Home Furnishing's "Star Plan" is, on the one hand, based on the Kuaishou Foshan Innovation Development Center jointly established with Foshan Media Group last year, in terms of cooperation with government media and city brand promotion. A series of cooperation in promotion, e-commerce live streaming and other aspects have been fruitful, laying a good foundation for the launch of the plan; on the other hand, Foshan is optimistic about Foshan's strong strength and complete industrial chain in the pan-home furnishing industry.
Liu Zhen, Vice President of Kuaishou Technology< /p>
It is understood that the Foshan pan-home furnishing industry cluster has reached a trillion-dollar output value and is one of the two trillion-dollar industrial clusters in Foshan. Foshan is well-known throughout the country for its home appliances, ceramics and furniture industries. It has a large number of well-known brands and is known as "every home is made in Foshan". "The cooperation between Kuaishou and Foshan is based on complementary advantages and win-win cooperation. We are confident of achieving greater success. Today, the Kuaishou Pan Home Star Plan is officially launched, and the friendly cooperation between Kuaishou and Foshan has reached a new level. Kuaishou will continue to play its role The technical advantages, product advantages, platform advantages and talent advantages in the field of short video live broadcasting fully empower Foshan pan-home digitalization and contribute to the high quality of regional economy and society.develop. "Liu Zhen said in the end.
Deputy Director of the Management Committee of Foshan Media Group, Secretary of the Party Committee of Foshan Radio, Taiwan Chang Zhang Weili
Mr. Zhang Weili, deputy director of the Management Committee of Foshan Media Group, secretary of the Party Committee of Foshan Radio, and director of the station, said in his speech: Foshan Media Group cooperates with "Kuaishou Technology" to provide "full chain, full-cycle services" for many first-timers in Foshan Merchants and enterprises involved in new e-commerce provide "personal escort" services. The "Star Project" released today is another upgrade of this service. Next, we will also launch more new services in building urban public e-commerce brands, empowering product trust, and growing small and micro businesses to solve pain points and blockades for cooperative merchants. The media group and Foshan Radio will adhere to their original aspirations, give full play to the advantages formed by the combination of local mainstream media and leading Internet technology companies, and provide new services and contribute new resources to "Made in Foshan" under the new domestic and international "two cycles" development pattern. value!
Kuaishou Pan Home Star Plan and Kuaishou Home Decoration Festival Launching Ceremony
2 billion traffic helps Foshan pan-home furnishing enterprises, allowing more netizens to know "Made in Foshan"
Ji Xinjun, head of operations at Kuaishou Ideal Home
Ji Xinjun, head of operation of Kuaishou Ideal Home, introduced: Kuaishou Pan Home’s “Star Plan”, Kuaishou will provide 2 billion traffic support to help Foshan pan home companies, hoping to create 200 high-quality pan home accounts within a year. Among them, the powder risesThere are 10 accounts with 500,000 followers, 20 accounts with followers exceeding 100,000, and 50 accounts with followers exceeding 10,000, allowing more Kuaishou users to see “Made in Foshan.” Kuaishou Pan Home's "Star Plan" hopes to rely on the Kuaishou ecosystem to strive to build Foshan's pan home industry into a national benchmark for Kuaishou and promote Foshan enterprises to quickly enter the Kuaishou e-commerce ecosystem.
Zou Jian, head of Kuaishou e-commerce decoration furniture industry
Zou Jian, head of the decoration and furniture industry of Kuaishou E-commerce, said that Kuaishou E-commerce has launched four major strategies of "teaching, doing, rewarding and giving" for pan-home furnishing companies in Foshan, so that every brand, anchor, and supplier that settles in can integrate into the Kuaishou ecosystem as soon as possible. , and provide multi-faceted incentives such as traffic and cash, empower through tool-based productization, and jointly build a unique live broadcast base with local platforms and service providers in Foshan. At the same time, for brand self-broadcasting, it is proposed that incubating brand anchors with distinctive personalities can better improve the conversion efficiency of live broadcasting.
As Kuaishou deepens its cooperation with Foshan Pan Home Furnishing Industry Belt, the Kuaishou Home Furnishing Festival will be launched from April 1st to 10th. Through platform activities, Foshan Pan Home Furnishing enterprises and anchors will grow rapidly.
Kuaishou Foshan Innovation Development Center Supply Chain Strategic Brand Cooperation Ceremony
In fact, in the past two years, the Kuaishou e-commerce decoration industry has produced many successful examples. Among them, the sales of the "Zhu Ge Decoration Materials" account exceeded 200 million yuan in 2020. Its anchor Zhu Ge was born in a rural family. He started working as an anchor on Kuaishou at the age of 40. With more than ten years of professionalism in the industry, he has now accumulated more than 5.5 million fans. The two late-stage talents who participated in the press conference, "Juan'er said furniture" and "Co-creating home decoration materials" are new anchors who have only joined Kuaishou in the past two years. Juan'er said that furniture sales can go from zero to one million in just one After 6 months, Sun Feng, the anchor of the "Co-Creating Home" account, said, "What method can increase the sales of ceramic tiles 10 times a year? The answer is Kuaishou." In 2020, Co-Chuangjia spent one year selling goods on Kuaishou live broadcast Sold 20 million ceramic tiles, and his target output value in 2021 is to exceed 60 million.
Kuaishou Foshan Innovation and Development Center signed another contract to launch three pan-home industry live broadcast centers
At the launch ceremony, the Kuaishou Foshan Innovation and Development Center, established through strategic cooperation between Foshan Media Group and Kuaishou Technology, has settled in the "Kuaishou Greater Bay Area Pan-Home Live Broadcasting Center" in Guangdong Industrial Design City last year and opened in Shunde. Beijiao Huicong City, Shunde Lecong Louvre Home Furnishing Group, and China Ceramic City have respectively listed three industry live broadcast centers for home appliances, furniture, and building materials, forming a "one center and three bases" model to create the country's most complete pan-tech city in Foshan. Home live broadcast scene.
Kuaishou Foshan Innovation Development Center Partner Licensing Ceremony< /span>
Kuaishou X Foshan Aging Renovation Project Launching Ceremony
At the same time, Kuaishou/Kuaiying Foshan Industrial Training Institute has also been officially launched. The institute has professional training teachers, official traffic boosting, live broadcast venue construction, supply chain product supply, etc., providing a one-stop shop for the incubation and growth of Foshan Pan Home account Serve!
It is understood that Kuaishou Foshan Innovation and Development Center was established in April last year through a strategic cooperation between Foshan Media Group and Kuaishou Technology. It is Kuaishou’s first regional innovation and development center in the country. All-round cooperation in all aspects; in the past year, Foshan Media Group, Foshan Radio and Kuaishou Technology have jointly built a 5G live broadcast room in Lingnan Tiandi, Foshan, and promoted more than 200 Foshan pan-home furnishing companies to carry out live broadcasts and brand promotions on Kuaishou. Total views It has served over 100 million people; at the end of September, it established the Kuaishou Greater Bay Area Pan-Home Furnishing Live Broadcast Center, which has so far helped Foshan enterprises bring more than 70 million goods via live broadcast.
