On April 23, Mr. Ding Wei, CEO of Hengjie Group, and his senior management team arrived at the headquarters of Red Star Macalline in Shanghai. They met with Mr. Zhu Jiagui, Executive President of Red Star Macalline Home Furnishing Group and General Manager of the Operation Center and other senior management The team conducted in-depth discussions.
At the meeting, Hengjie Group and Red Star Macalline Home Furnishing Group officially held an annual strategic cooperation signing ceremony, and jointly entered a new stage of strong cooperation and in-depth cooperation. Both parties will give full play to their core advantages in their respective fields and strive to create products for consumers. A higher quality bathroom life experience.
Mr. Zhu Jiagui (left), executive president of Red Star Macalline Home Furnishing Group and general manager of the large operation center, and Mr. Ding Wei (right), CEO of Hengjie Group, completed strategic cooperation Signing
2021 is the first year of the "14th Five-Year Plan". At this critical node, how to further help consumers achieve a quality life has become the focus of leading brands in the home furnishing industry.
Hengjie and Red Star Macalline, one is a new domestic professional sanitary ware brand and a giant in the smart toilet industry, and the other is a leading brand in the household distribution industry. Through strategic cooperation, the two parties have joined forces to empower each other and give full play to their respective mid- to long-term roles in the industry. With accumulated advantages, we use the ultimate products and services to jointly accelerate the creation of quality residences for consumers.
Mr. Chang Cheng, General Manager of the Bathroom Ceiling Division of the General Operation Investment Management Center of Red Star Macalline Home Group, and Mr. Chen Yun, President of the IMP Intelligent Marketing Platform of Red Star Macalline Home Group , Mr. Zhang Bingyan, Senior Vice President of Sales of Hengjie Group, Mr. Liu Liangxiong, National KA Director of Hengjie Group, Mr. Liu Xihai, Director of Shanghai Region of Hengjie Group, and other leaders and team members of both parties attended and witnessed the signing ceremony< /p>
By deepening the strategic partnership, Hengjie will leverage its professional product and service capabilities in the bathroom field and connect with Red Star Macalline's channel layout advantages to provide consumers with high-quality bathroom products and service experience.
In addition, as leaders in their respective fields, the strategic cooperation between the two parties is also committed to jointly providing impetus for the transformation and upgrading of the home furnishing industry through marketing empowerment, improving store operation capabilities, and solving industry pain points.
Nowadays, intelligence has become an important component of quality life. As an industry giant in smart toilets, Hengjie owns the smart bathroom manufacturing base with the largest scale and technological innovation capabilities in China, masters hundreds of patented technologies in the smart field, and is the first drafting unit of smart toilet industry standards; in serviceIn the field of business, it is also the first in the industry to propose a "six-year warranty for the entire smart toilet" service, allowing consumers to feel more at ease when purchasing and using smart toilets.
Mr. Ding Wei, CEO of Hengjie Group, pointed out that the ultimate product and service experience is the cornerstone of strategic cooperation between Hengjie and its partners, and is also the key to winning consumer recognition and favor. Hengjie aims to focus on technological leadership and improve product experience, and at the same time, through strategic cooperation with channel partners, further enhance the store's ability to provide the ultimate service. The strategic cooperation between Hengjie Group and Red Star Macalline is an important measure to implement this idea.
In fact, Hengjie's efforts to provide a quality life for Chinese consumers have been highly recognized. In 2021, as the only representative brand of new domestic products for home furnishings, Hengjie, together with leading Chinese brands in various industries such as Huawei, Yili, Moutai, and Evergrande, were selected into the People's Daily's "Brand Power Plan" to build a joint brand around the central government's strategic deployment of brand power. A new benchmark for Chinese brands.
The holding of the strategic cooperation signing ceremony between Hengjie and Red Star Macalline fully reflects both parties’ commitment to win-win cooperation and their confidence in the Chinese home furnishing market.
"Strong brand + strong channel", Hengjie and Red Star Macalline will jointly focus on consumer needs and open up a broader future for the development of China's home furnishing industry.
