When problems such as homogeneous products, deserted stores, and high sales resistance arise - we can only move forward by changing our old thinking, opening up new ideas, and meeting challenges. The ladder of progress.
From July 12th to July 13th, 2021, Shunhui Tiles & Stone Slabs' "National Tour Regional Training - Chongqing Station" was successfully held in Jiulongpo District, Chongqing.
- National Tour Regional Training Site Chongqing Station-
The alternation of ceramic brands lets us know that today's brand stores are not just in the form of sales stores. Strategic channel development, personnel learning and improvement, etc. are the internal driving forces for brand development and growth. Responding to market changes in a timely manner is what terminal stores and even brands need to have.
The Iron Army opens its camp and the mission must be achieved
- Touring regional training Explosive Brand Terminal-
The activity level of a brand is more reflected in the terminal. Shunhui Ceramics and Stone Slab's "National Tour Regional Training" is more in the form of business schools decentralizing to terminals, achieving full offline course coverage, zero-distance connection with manufacturers, digging into terminal pain points, and filling marketing loopholes. In line with the brand's "precise assistance" strategy, it strengthens terminal operations and improves marketing methods.
Brand building, knowledge optimization
Keywords: strong shaping, optimization, winning the battle
- Dean of Shunhui Business School Zong Lingling -
Learning is the driving force for progress. The original intention of this regional training tour is to optimize and improve brand terminals. For Xinshunhui people, it is about spreading brand concepts, imparting product knowledge, and building a marketing framework. For Laoshunhui people, it is important to shape the brand concept, optimize product knowledge, and improve the marketing framework.
- Offline one-to-one, precise assistance-
Through the coverage shaping and optimization of brand, product, and design sales aid courses, explanations and dissemination, and real-life drills, powerful and high-conversion training explanations are provided to the Shunhui family. It is intended to enhance Shunhui people's brand terminal awareness, deepen product awareness, and win the battle for terminal marketing.
Channel differentiation, marketing upgrade
Keywords: differentiation, penetration, win-win
Home decoration channel is a new model for brand and terminal development. "The era of consumption upgrading has given rise to the variability of consumption channels." Mr. Cheng Maochun, Channel Director of the Strategic Home Decoration Department, pointed out the evolution of consumption patterns. Channel differentiation always affects the direction of brand development.
- Mr. Cheng Maochun, Project Director of the Strategic Home Decoration Department, taught-< /span>
The emergence of home decoration channels has become the main focus of major brands. How to seize the blue ocean of home decoration has become a question that Shunhui brand must consider in the next stage of development. Cheng Maochun said that terminal development can rely on its brand influence to penetrate its home decoration channels, and join forces with local home decoration companies to achieve coordinated development and win-win results.
Bonus outlets, detailed explanations of hot products
Keywords: bonus, dialysis, marketing
Stone slabs, as a new hot-selling product in the building materials market, have injected fresh blood into the ceramic tile industry. Shunhui Ceramics and Rock Slabs are at the forefront of the industry, and they need to respond immediately to seize the advantage of the slate market and seize market share.
- Shunxing Rock Plate Department recommends senior instructor Nie Lu to explain the product-
Nie Lu, the training and promotion teacher of Shunhui Rock Slab Department, explained the properties of rock slabs to Shunhui family members. Comprehensive analysis from multiple dimensions such as product technology, category characteristics, and scene applications. Let Shunhui's family better understand the structure of rock slab products and help terminal marketing.
Market analysis, competitive product sales
Keywords: review, deep cultivation, conviction
Only by knowing enough about the market can we market better. In the era of turbulent times, we need to have enough scrutiny of the current market to achieve "Know yourself and the enemy, and you will be victorious in every battle."
- Tian Zeyong, General Manager of Chongqing Shunhui Ceramics-
The strategic development direction of the brand plays an important guiding role in the terminal. Over the past 23 years, Shunhui Tiles and Rock Slabs has made the right response based on its own development and combined with the market situation. From the previous single channel marketing to the current multi-channel efforts in parallel, not only that, in recent years, it has insisted on deepening the designer channel to provide strong support for the development of terminal channels.
The brand's multi-faceted actions can more fully reflect the focus of brand development. We must have confidence in the brand and move forward together, which is the best option for both parties.
Confidence is the prerequisite for development;
Being convinced of the strength of the brand is the prerequisite for a win-win situation for both manufacturers. Actively seek changes and continue to advance in learning to better cope with terminalsThe baptism of sand in the market.
- Shunhui’s family won the award-< /p>
I believe that as Shunhui Tiles and Rock Slabs further improves terminal assistance and operational improvements, all Shunhui family members will surely ride the wind and waves and win again and again.
Be convinced that Shunhui ceramic tiles and rock slabs will have a bright future!
