Win in Design·Design Partner Selection Competition is the first cooperation platform for design teams in China. It is exclusively hosted by Weimei L&D Ceramics and is planned by Guangzhou Leading Marketing. It aims to build a win-win platform for the growth of young design teams. We have gathered eight design mentors, including Liang Zhitian, Liang Jianguo, Jiang Feng, Wu Bin, Meng Ye, Huang Quan, Tan Si, and Zeng Jianlong, to recruit for the Chinese interior design industry, and provide design management experience, resources, and With financial, brand, platform and other support, we build a bridge for young designer teams to communicate, cooperate and develop together with top international design mentors.
On March 26, the "Win in Design" southern division promotion competition officially kicked off. 15 shortlisted teams gathered in Xiamen to compete for the final spot. The four mentors for this promotion competition are: Mr. Steve Leung, founder of Steve Leung Design Group, Mr. Jiang Feng, founder of J&A Design, Mr. Wu Bin, founder of WS World/Wujiang Design, and Mr. Tan Si of TCDI International Architects . Affected by the customs clearance of the epidemic in Hong Kong, Mr. Steve Leung participated in the event through live connection.
Exciting activities
Guests present
Steven Leung Founder of Steve Leung Design Group
Jiang FengJ&Founder of A Jayne Design
Wu Bin WS World Honored One/Founder of Wujian Design
Tansi Founder of TCDI International Architects Firm
Sun Shaochuan, founder of Xiamen Jiahe Great Wall Design Co., Ltd.
Wu Yang Weimei L&D Ceramics General Manager
Lu Xinhua, Assistant General Manager of Weimei L&D Ceramics Division
Sun Wensong, founder of Guangzhou Leading Marketing Planning Agency
Highlights from the scene
—Chengdu Chenhao Design Chen Chen
Chen Chen: "We develop two to three sets of products every year based on creativity, striving to standardize ideas and create product series. We influence young people, and we are also young people, so We can understand young people, and we can open up the market for young people faster.”
Instructor Jiang Feng: “Seeing you, seeing you born in the 1990s, I see the hope of this industry, because many of the things you think about now are things we didn’t think about when we were 30 years old. , I am proud of you &rdq.uo;
—Ji Mo Design Mi Youzong
Mi Youzong: "The eight words 'No boundaries, size and rules' are a brief summary of our work, design, and thinking. We like to go beyond the logic of design. Looking for more elements, we yearn to create in a more free way. At the same time, we also abide by the rules and traditions, and form a unified existence in such a relationship of opposition. ”
Instructor Steve Leung: "You have to treat yourself as a salesperson to sell your products. You only have 8 minutes on stage, and you have to show your most shining side."
—Li Bei, Hunan Sixuo Decoration Design Co., Ltd.
Li Bei: "We have many projects, but a doubt has been bothering me - what is the label of the Institute? In other words, if the Institute does not have a label in the future, how far can it go? ? This is also one of the purposes of my coming here today. I would like to ask the teacher, how far can thinking without labels go? ”
Instructor Wu Bin: "Why would I ask you whether the enterprise is greater than design or design is greater than enterprise? Because most of the speech you just gave was about business considerations, both about works and design thinking. Let’s take it one step at a time. Any enterprise must have its core competitiveness and unique value. For a design company, its product is design, and its core value is the design strength of a certain category. I think the focus of your speech just now is how. When running a company, there is a lack of professional thinking.
—Xinchao Design (Dalian) Co., Ltd. Chen Jiali
Chen Jiali: "Our company is in Dalian. With the continuous development of the economy, more than 80% of our designs are now in other places, and the customer base also tends to be younger. Our design works will be more and more popular in the future. According to statistics, the number of views of some works on large social media can reach about 1 million, and the number of accurate fans is about 180,000. Therefore, we have rich experience in designing self-media operations and off-site design services, but our company has developed to this day. There are some restrictions. I hope that through this competition, I can have some cooperation with Teacher Qin Si and find a suitableThe way our team grows. ”
Instructor Qin Si: "Your speech today made me very confused. We chose you to compete on stage because we are optimistic about your work and company operations, and we hope you can give a clearer explanation here. You Your work is very attractive to me, but regarding the explanation of the entire competition, I think you haven’t grasped the point yet. This competition actually tests the contestants’ expression skills. Your best skills are online operations and online customer acquisition. Ability, in this regard, many instructors may not necessarily have such ability. You should focus on this in your speech, but what you just presented on the stage is not enough from the perspective of the competition. The score is not high, but your inherent strength is worth looking forward to. I hope we can have more communication offline. ”
—Tang Xiaosong from Tanghui Space Design Agency
Tang Xiaosong: "We define ourselves as 'actors' because we can handle various tasks of 'design'. At the same time, we can also define ourselves as 'directors' , because we can organize and unite all talents, integrate effective resources, and unleash their talents.”
—Wang Wei, Linhai Weidian Interior Design Co., Ltd.
Wang Wei: “Our company implemented many decoration projects between 2000 and 2015. After accumulating a certain amount of design experience, we established a design company focusing on workwear. , specializing in tooling projects in 9 counties and cities in Taizhou. Since 2016, the company has adjusted its business segments and officially started to engage in home decoration and villa design. Through nearly four years of hard work, its team members have been greatly improved. Our independence and professionalism have also laid the foundation for our business in Taizhou and accumulated a large number of high-end customer groups. Taizhou is a manufacturing city with a large number of high-quality customers, but our current capabilities are not enough to control it. . Participating in this competition hopes to introduce a more efficient model to Taizhou. ”
Instructor Jiang Feng: "You were originally engaged in workwear design, and now you have switched to home decoration design. This is not an easy task for designers. In this regard, I particularly appreciate your ability to Go into design with your heart sinking. Your team now has 5 people, and there is very little room for management, so I think it is not suitable for you.What's more important is the business model. In this regard, if you are interested, we can continue to discuss it. ”
—Duan Meiyi Studio Duan Meiyi
Duan Meiyi: "In the Internet era, the phenomenon of homogeneity is very obvious. I often think about why I want to design? How can I make my design unique enough to form my own Design language? I am a person who loves life very much. I am involved in flower art, tea ceremony, travel, Guqin, etc. These hobbies can better nourish my design, make me understand and love life better, and create better products for my customers. Good home."
Instructor Qin Si: “You showed everyone your love for life on stage, but I want to know more about your plans and goals for your future career. For example, what goals do you have in the future? ? What do you need and what can we help you with? Similarly, what are the strengths of your team, how can we empower each other, and how can we form a complementary relationship? Only by clarifying these questions can the mentor be more Get to know you clearly.”
—Zhang Lei of Ningbo Hegongshe Decoration Design Co., Ltd.
Zhang Lei: "Our team has a relatively small number of people, we don't do many projects, and our designs are relatively niche. Although not many owners choose us, we enjoy this situation very much.' Letting customers see our designs is what we have always insisted on, and let customers choose us instead of looking for customers through some business channels, so that we do not need to change our original intention to cater to customers. Although our cases are relatively small. Few, but we are very confident in every case and the owners are very happy.”
Instructor Steve Leung: “Every instructor has different priorities when choosing a team, but the most important thing is whether the two parties can complement each other and have mutual appreciation, so that cooperation can produce a chemical reaction.”
—Shanghai Pindong Decoration Xiang Linxin
Xiang Linxin: “I think people can grow, and so can homes. Design can connect family members’ emotional relationships together. At the same time, design space can also enhance people’s aesthetics and gradually optimize it. people’s lives. We hope that in the next three years we canProvide better private housing services to middle-class families in the state and surrounding areas. ”
—One House, One Property Architectural Design Ling Yingqi
Ling Yingqi: "The design I understand is for people to use. During the use process, problems are discovered, feedback is given, and then the next design is guided to reduce errors. I have done architecture , have worked in workwear, but finally chose to work in the field of private homes, because I feel that private homes are the ultimate place for a person to use and live. In 2017, I established my team "One House, One Property", which means "one house, one thing". Field - private residences; Yiwu is to solve a problem in the field of private residences. We focus on the renovation of old houses, hoping to enable more people to have a small home in a big city like Guangzhou. ” p>
Instructor Wu Bin: "I like your current professional accumulation very much, it is very solid. My recruitment standards must be professional first. We can provide concepts and systems, and the high-quality projects we have obtained can be given to you Practical experience. Our team is learning-oriented. If you are passionate, you can develop faster on our platform. In recent years, we hope to expand appropriately and may be established in first- and second-tier cities. Several branches. We know that there are still many young, excellent small teams that are constrained by "not having good customers and good project practices," so I hope we can have more exchanges after the meeting. ”
—Bushe Interior Architecture (Guangzhou) Co., Ltd. Huang Zicheng
Huang Zicheng: "The name of our company is Bushe Design. Bu is '+', which means precipitation and accumulation. She is '-', which means simplification and refinement. I think design should be based on limited design. The expression is infinite, and existence and non-existence are mutually reinforcing. "Existence" means reality, that is, "nothing" means emptiness, which is the feeling and temperament that complement each other and are inseparable."
Instructor Tan Si: "A logic I often talk about is to find who you are, know where you are going, and what are the paths. You have many businesses, and it is okay to prove your ability, but you Which business type do you want to be number one in, and what kind of empowerment is needed to achieve the goal? So I think, in these 8 minutes, we need to think about these things.In this regard, it would be good to be able to explain these three points clearly. If we have the possibility of cooperation, I hope to help you sort out where your team's core competencies are, how far you are from your goals, and can we save you more time? ”
—Suzhou Yiye Design Zhang Yi
Zhang Yi: “We hope that our designers will all have their own labels and corresponding customer groups, rather than all starting from the big label of Yiye. This will also be the case in the next 3 to 5 years. In the past, we all stood on the shoulders of our predecessors to look at design and learn design. I hope that when we can be called seniors in terms of age, we can also cheer for younger designers and pass on design. Go down."
—Yang Bo, Guizhou Yangzi Environmental Art Design Co., Ltd.
Yang Bo: “After doing design for so many years, I feel that it’s not that design can’t be done, but that design can’t be done. We have done many commercial complex projects, but large commercial projects often The scale is large and the process is lengthy. It is difficult for a design company of our size to support it. If there is a problem in one link, everything will be lost. Therefore, we are very good at designing small and medium-sized commercial projects. Good does not mean that the design company is doing well. We want to be a good design company and create a suitcase for the small and medium-sized workwear industry. ”
Instructor Jiang Feng: "You are a very humorous and thoughtful design manager. In terms of age, you may be older than other contestants, but you have fully utilized your age advantages. You are thinking about how to make a good design company. I think this is a problem at the higher levels of the design industry. Design is an industry, not just a job. We must start from an industry perspective to make our company better. Okay. We have good complementarity and we can communicate better."
—House Space Designer Xu Xuehao
Xu Xuehao: "Design is a part of life, and we are constantly growing and improving the design system. We do not pursue profit from materials, but sincerely and rationally consider the owners, and use the efforts of a professional team Collaboration ensures high-level personalized customized services for customers. In ten years, I have become a model for post-90s design in Taizhou. In the future, I hope that our designs can be used.To go further, form its own contemporary Chinese design language and speak out on the international stage. ”
— Wu Er Design Mao Rujing
Mao Rujing: “Creating a brand means creating meaning and putting your heart into the business. Space is the carrier of brand impression. We try to make space and brand symbiotic and create a new experience. Therefore, in 10 years, we have served 100+ companies and established 128 new brands. Heritage is the core of the brand, and innovation is the gene of the space. We find the genes of the brand and the space, and by repeatedly emphasizing the meaning of the brand, we create a new brand. into a brand, so that they can be better sustained."
Southern Promotion List During the 4-hour competition, we saw the diversity and variability of the Chinese design teams. Each team was established with different original intentions, but the same purpose - to walk on the road of design further. A total of 9 design teams have successfully advanced to the national finals, and the list will be announced soon!
Tang Xiaosong丨Founder of Tanghui Space Design Zhang Lei丨He Gongshe Design Partner Zhang Yi丨Yiye Design Design Partner
Chen Chen丨Chengdu Chenhao Design Design Director
Yang Bo丨Founder/Design Director of Yangzi Design
Ling Yingqi丨One House One Property Architectural Design Design Director
Xu Xuehao丨House Space Design Founder/Design Director Chen Jiali丨Xinchao Design/Design Director Mao Rujing丨No Er Design Founder/Creative Director
- - -
【Instructor Steve Leung】
[Mentor Jiang Feng]
[Instructor Wu Bin]
[Instructor Tan Si]
Awards Ceremony
Afterwards, the instructors came on stage to present awards to representatives of the nine promoted teams.
▲Advanced Design Team Award Ceremony The other teams also used their amazing performance to win the "Competition Award" from the instructor.
▲Competition Award Design Team Award Ceremony
It is worth mentioning that the "2020-2021 Design Philanthropy Elite" award was also awarded at the event.
This award is authorized by the IHIDA International Human Habitat Space Design Organizing Committee to commend 12 outstanding designers from 2020 to 2021 who have outstanding works and are enthusiastic about local public welfare.
▲The award ceremony for the "2020-2021 Design Philanthropy Elite" has concluded. The offline promotion competitions of the four winning design competition areas in 2020-2021 have come to a successful conclusion.
After a year of competition and competition, a total of 31 teams were selected to advance to the finals in the four promotion competitions of the East, West, North and South. In the upcoming national finals, the best of these young design forces What kind of wonderful performance will there be? Let us look forward to it together!
Western Division promotion match live review
Review of the Eastern Conference Promotion Tournament
Northern Division promotion match live review
