As we all know, the theme of the four-day Guangzhou Design Week 2021 is "Youth BLOOM". So for the home building materials brands participating in the exhibition, what is youth?
There is a ceramic brand whose understanding of youth is refreshing and exciting.
This brand is Aesthetic L&D Ceramics, which has always attached great importance to original research and development of products. Its highlight in this design week can be described as "creating youth with originality".
"This is how our brand understands youth - the so-called youth is to do difficult but correct things." Wu Yang, general manager of Weimei L&D Ceramics, accepted China Ceramics at the 2021 Guangzhou Design Week Jun said in an interview, "Therefore, to participate in this Guangzhou Design Week, we chose the most difficult thing to do, such as originality. Our exhibition this time weakened the space design, taking the product as the protagonist, leaving more space to Located in product."
Wu Yang focused on introducing the new "Luxury Stone Slate" product of Aesthetic L&D Ceramics to Zhongtaojun. He pointed to a rock slab behind him and told Zhongtao Jun, "This is called Feitian Rock. It is an innovative artistic rock slab product developed by us. Its texture comes from three luxury stones, showing cloisonné, snow fox white and snow bottle red. A beautiful color. Why is it called Feitian? Because it absorbs the skirt elements from the Dunhuang Feitian murals and makes it look like a gauze skirt. We hope to use Feitian Rock to create an international Chinese business card. ..."
In addition to the new "luxury stone slate" products, Weimei L&D Ceramics also displayed shimmer slate and "New Bauhaus" series products at this Guangzhou Design Week. The low-light slate applies low-light technology and has a light transmittance of 2%. It is an ultra-thin slate with light function. Under the illumination of light, it will give designers more room for imagination and create warmth for the home. Romantic and varied scenes. The new Bauhaus series of products pays homage to the masters of modernist architectural design in Corbuchi colors and reproduces art classics.
Whether it is the new "Luxury Stone Slate" product, or the shimmer slate and "New Bauhaus" series of products, they have been loved by countless designers and other visitors. .
As for Zhong Taojun's question "What will be the next step for Weimei L&D Ceramics?", Wu Yang said that at the 2022 new product launch conference held on December 3, Weimei L&D Ceramics We have signed a contract with a well-known Dutch designer, and will next create international co-branded products to speak out for Chinese ceramic companies and promote originality.
