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Oceano Ceramics Touring Exhibition of Outstanding Works of New Design Youth in China | Wang Meixiang: Enhance brand image and brand identity from the inside out!

Release time:2025-01-02click:0

Wang Meixiang, first-level construction engineer, Huading Award 2020 Young Designer of the Year, currently serves as the director of the design department of Inner Mongolia Xingtaijia Decoration Company. This year is her first year in the design industry Thirteen years later, in the concept of designer Wang Meixiang, design is not only to meet basic needs, but to achieve experience. What you see is not only design, but a profound understanding of life.

Designer Wang Meixiang

This is also reflected in her masterpiece "CCB Bank Commercial Design", which adheres to the "inside-out" architectural concept and completely renovates the building's exterior facade, striving to reflect the modern brand image and development of China Construction Bank. Vision.


Title of work: "CCB Bank Commercial Design"
Project address: Ordos
Design style: modern

The entire design case mainly focuses on three aspects: rich architectural details, capable exterior style, creating an architectural space with modern aesthetics and reflecting historical origins, and enhancing the brand image and brand identity.

Building appearance

During the interior decoration process, designers organize the functional, practical and scientific work processes of each direction, as well as facilitate communication among various departments, and make full use of network intelligence to provide each department with a working environment and services. The people bring more humane practical ideas.

Lobby

The design is rationally planned in terms of layout, with a floor indicator desk at the entrance, a rest area on one side, and an electronic display on the corresponding background wall.display screen. The background wall of the reception desk adopts a metal glass strip shape to enhance the towering feeling of the space.

Lobby

The size and shape of the space, the shape, material and some related color matching of the office facilities, the contact and feeling of the furniture and various parts of the office staff give the staff a feeling of ease and naturalness in their work.

Elevator room

The elevator hall is an important vertical transportation hub, and the decorative style continues the foyer design. The floor and walls are made of beige stone, and the top surface is made of honeycomb aluminum panels to form a sequence of square shapes, which makes the space rich in rhythm and expresses visual guidance. The overall design is simple without losing details, and the colors are harmonious and unified.

Private Bank Foyer

Private Bank VIP Room

The layout of this space is standardized and protruding from the central area. The walls are made of beige fabric soft covering, which is warm and friendly, and has a strong sound absorption effect. The arranged and refined wooden lattice makes this space calm but slightly fashionable, and the patterned carpet makes the space more cohesive and peaceful.

Private Bank Sixty-person Multi-Function Hall

On the basis of functionality and aesthetics, the use of large-area sound-absorbing panels prevents the generation of echo, and the lighting is clearly prioritized. The use of wood color harmonizes the indoor visual effect, adding an elegant taste to the entire conference room, which not only reflects the modern style but also loses the solemnity of the conference venue.

Private bank 18-person small conference room

In the decoration of this space, the division of large areas and the interspersion of straight lines are used to emphasize the sense of indoor space. The hard covering of the walls effectively prevents the generation of echo, making the entire conference room more complete visually and auditorily.

Fourth floor electronic classroom

In terms of design techniques, the use of neutral decorative materials is used to reflect the uprightness of the space through the block style. The sequence of blocks enhances the orderliness and solemnity of the space.

Staff Canteen

Restaurant for 18 people on the fourth floor< /p>

In order to reflect the solemn, grand and unique industry characteristics and characteristics of CCB, the designer made the overall design simple, clear and coordinated, and integrated intelligent design and high technology into the design. Integration of energy-saving technologies.

Business processing area

The design of functions according to the nature of use and functional requirements of each space makes the work of staff smoother and faster, reflecting the modernization and high-end services of the office space.

VIP reception room

With reasonable space proportions, gorgeous and brilliant shapes and the blessing of natural lines, the entire VIP reception room gives people a friendly and comfortable business management environment.

Be born towards beauty and pursue beauty. At present, the China Design New Youth Selection Event has been successfully held for three times and is a platform for outstanding designers to communicate and grow. China's New Design Youth (2021) is selected by Guangzhou Design Week in partnership with the International Federation of Interior Architects and Designers (IFI), NetEase News, Co-sponsored by Oceano Ceramics. "Interior Design and Decoration ID+C" magazine, Pacific Home, and Tencent Youju provide full media support. On this exhibition stage customized for young designers, excellent works will shine.

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