On January 4, 2022, Leju Finance announced that "Eagle Brand Ceramics transferred 100% of the equity of Huapeng Ceramics, and Xinli Investment took over". This news had an adverse impact on Huapeng Ceramics. The news is untrue. Make an announcement.
The full text of the announcement is as follows:
01/Asset restructuring, Tianan New Materials acquires 66% equity of Yingpai Group
On September 2, 2021, Foshan Shiwan Yingpai Ceramics Co., Ltd., Heyuan Dongyuan Yingpai Ceramics Co., Ltd., Foshan Yingpai Technology Co., Ltd., and Foshan Yingpai Ceramics Trading Co., Ltd. are held by Guangdong Yingpai Ceramics Group Co., Ltd. 66% of the company's equity has been transferred to the name of Tianan New Materials (603725.SH), which marks the official completion of the equity delivery of Tianan New Materials (603725.SH) and Yingpai Group, and Tianan New Materials (603725.SH) has become The controlling shareholder of Foshan Shiwan Yingpai Ceramics Co., Ltd., Heyuan Dongyuan Yingpai Ceramics Co., Ltd., Foshan Yingpai Technology Co., Ltd., and Foshan Yingpai Ceramics Trading Co., Ltd.
The transfer procedures for the subject assets of this major asset purchase have been completed, which indicates that Foshan Yingpai Technology Co., Ltd. (now the main operating company of Huapeng Ceramics brand), a subsidiary of Guangdong Yingpai Industrial Co., Ltd., has become a subsidiary of Tianan New Materials listed company. As early as December 25, 2019, Foshan Shiwan Huapeng Co., Ltd. (the predecessor of Huapeng Ceramics) was changed to Foshan Yingpai Technology Co., Ltd. and was operating normally.
Under the new system, Huapeng Ceramics implements a new development strategy, taking the market-oriented operating mechanism as the starting point to promote the long-term development of Huapeng Ceramics and fully release the savings accumulated over the past 28 years. cultural power, resource power and brand power.
02/Tianan New Materials
Under the background of the strong alliance between Tianan New Materials and Eagle Brand Group, Huapeng Ceramics relied on existing channels, based on the ceramic category, introduced new product categories for walls and floors, fully entered the pan-home market, launched a new strategy for wall and floor experts, and promoted Integrated sales service.
Tianan New Materials Headquarters
Huapeng Ceramics Headquarters
Based on the layout of the new strategy of wall and floor experts, Huapeng Ceramics will continue to grow bigger and stronger with the 29° soft light category as its core "foundation". Through diatom mud technology boards, HPL stone crystal flooring and other healthy and environmentally friendly products, it will also With texture, beauty and environmental protection, it outputs overall space solutions with "deliverable appearance and visualized health" to create WELL healthy living life.
03/Set sail against the trend and enter the fast lane of development
In recent years, the pan-home furnishing industry has been undergoing a series of profound changes. Important trends such as decoration, material revolution, and new retail have gradually emerged, secretly promoting the reshaping and reshuffling of the entire industry. The focus of competition has gradually shifted from the original price-performance battle to brand, design and environmental protection. More and more companies have begun to increase brand investment and embark on the road of brand development.
Wall and floor integrated space renderings
Based on such changes, Huapeng Ceramics is actively exploring growth curves other than ceramics while expanding its territory, and has the courage to break through its comfort zone and reshape its brand value. Huapeng Ceramics has steadily laid out the pan-home market. Based on the "wall and floor expert" product system, combined with a rich wall and floor product portfolio such as ceramics, diatom mud wall panels, HPL stone crystal flooring, etc., in the product line extension, based on ceramic tiles, Through the integrated high-frequency pull of "wall and ground experts", it has become a new growth engine.
HPL stone crystal floor
In addition, Huapeng Ceramics will launch four major store formats: Huapeng flagship store, soft light home boutique store, comprehensive decoration store, and engineering store. According to customer conditions, Huapeng Ceramics will accurately match the product chain to help customers make profits faster.
In the new round of competition, win the initiative and seize opportunities.
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