On March 10, 2022, the national investment promotion launch meeting with the theme of [New Eagle Brand, Create the Future] organized and planned by the Eagle Brand Marketing Department was held at Eagle Brand Ceramics Headquarters Exhibition Hall was successfully held. Eagle Brand Ceramics Xiao Yisheng, assistant to the brand general manager, mobilized on-site, and business teams from all sales regions across the country participated in this launch meeting. Marketing warriors who were on business trips also watched and interacted with the whole process through live broadcast.
At the meeting, the marketing department conducted a comprehensive interpretation of investment policies to all regional managers. Each sales area made up its mind, signed a military order, and started this investment promotion activity with passion and high morale!
Under the new strategic deployment, with the launch of Eagle brand wall and floor products and the launch of the wall and floor expert hall, the "New Eagle brand" wall and floor expert model has solid support. Yingpai wall and floor expert investment promotion is fully launched. In response to new models, new products, and new store formats, Eagle Brand has mobilized all the brand's resources, increased investment, and provided unprecedented preferential policies under the grand strategy and with a large-scale plan. The first store opening and the four major assistance policies will help dealers to get involved in the pan-home furnishing field to solve their worries.
48 years of experience, ingenious Eagle brand
Entering the pan-home furnishing market
Eagle Ceramics Founded in 1974 in Foshan, China, it is a ceramic tile brand with international influence in China's architectural ceramics industry. Yingpai has always adhered to the innovative concept of "what others have, what we have, what others have, what we have, what others have, what we have", leading the development of China's building ceramics industry with quality and innovation, and providing beautiful decoration for generations of Chinese families.
Eagle Brand Strategic Upgrade
Entering the pan-home furnishing market
In August 2021, Tianan New Materials (603725.SH) officially controlled Eagle Brand. Under the new strategic deployment of Tianan New Materials, Eagle Brand Ceramics relies on existing channels to fully enter the ceramic category. In the pan-home furnishing market, we launched the wall and floor expert strategy, introduced new product categories for walls and floors, and fully launched integrated wall and floor sales services.
In October 2021, Yingpai Wall and Floor Expert Center was completed, representing the official implementation of Yingpai Wall and Floor Expert Strategy; in December of the same year, Yingpai launched a complete partial renovation brand-Yingpai Renovation Home, focusing on old houses and Partial renovation of second-hand houses and partial deepening of finely decorated houses.
Eagle Brand Wall and Floor Expert Strategy has built Eagle Brand Ceramics store, wall and floor expert hall and Eagle Brand With the continuous implementation and transformation of the three major store formats of the renovation home, the implementation of the Eagle brand wall and floor expert strategy has begun to enter the fast lane.
Eagle Wall Expert Strategy
Completed multi-category product upgrades and overall space delivery upgrade
The layout and implementation of Eagle Brand's wall and floor expert strategy has allowed Eagle Brand, which has been in business for 48 years, to complete the upgrade from providing a single product category to providing multi-category products including ceramics + environmentally friendly wall panels + HPL quartz flooring; from providing single decorative material services to provide overall space delivery services.
Eagle brand wall and floor experts focus on wall and floor spaces for homes and work clothes, and provide environmentally friendly, healthy, fashionable and deliverable aesthetic spaces based on customer needs. Eagle brand diatom mud technology wall panels have superior properties such as antibacterial and anti-allergic, waterproof and moisture-proof, lightweight and quick to install. Eagle brand HPL stone crystal floor has superior properties such as fire resistance, scratch resistance, waterproof, anti-discoloration, silent and environmentally friendly.
Eagle Brand Ceramics Store, Eagle Brand Wall and Floor Expert Center , Yingpai Renovation Home, three store types, thousands of stores across the country, Yingpai will provide consumers with multiple categories of healthy and environmentally friendly products, provide sales and services of overall space solutions, and truly bring healthy people to consumers residence life.
Eagle Brand’s six value outputs
Empower the terminal
Since 2018, Eagle Ceramics has insisted on empowering terminals with "six value outputs", from product output, We will make efforts in six major aspects: brand promotion, channel model, marketing policy, terminal scenarios, and service system to enhance brand value and empower terminals.
Eagle Brand Ceramics Spring investment promotion has been fully launched,
With unprecedented intensity,
Empower your terminal!
Eagle brand welcomes you to join us!
National investment hotline: 400-830-3628
