Overview of the ceramic industry and focus on home furnishing hot spots.
Hello everyone! Today is August 8, 2022. Let’s take a look at the hot topics that Zhongtaojun focuses on in this issue of "Zhongtao Daily·Weekly Comments".
New Pearl, Marco Polo
Who will become the next listed company in the construction and ceramics industry?
New Pearl Group Co., Ltd. submitted a prospectus and plans to be listed on the main board of the Shenzhen Stock Exchange. With this application for listing, New Pearl Group plans to raise 2.009 billion yuan, which will be used for the second phase technical transformation project of the new energy-saving and environmentally friendly panel project, the Hubei New Pearl Green Building Materials No. 1 production line technical transformation project, and the ceramic technology and materials R&D center construction project. , brand upgrade construction projects, digital intelligence platform construction projects, and supplementary working capital.
Source: Caijing.com
New Pearl's revenue in 2021 will be 8.493 billion yuan, and the net profit attributable to the parent after deducting non-profit items will be 550 million yuan. The amount of impairment losses due to the impact of real estate thunderstorms will reach 782 million yuan. What is the level of such revenue in the construction and ceramics industry?
Compared with the revenue of other listed or quasi-listed ceramic companies in 2021, Marco Polo is 9.365 billion yuan, Dongpeng Holdings is 7.979 billion yuan, Mona Lisa is 6.987 billion yuan, Diou Home Furnishing is 6.147 billion yuan, New Pearl The revenue in 2021 is only lower than Marco Polo, and much higher than Dongpeng, Mona Lisa, and Diou Home Furnishing. It can be said that New Pearl is firmly positioned as the second largest enterprise in the construction and ceramics industry.
As we all know, ceramic enterprises mainly operate under the distribution model, and New Pearl's performance in this channel is also very strong. The data on the number of ceramic tile stores of several major listed or quasi-listed ceramic companies are: Marco Polo 6,122, New Pearl more than 6,000, Dongpeng Holdings 5,317, Mona Lisa 4,620, and Diou Home more than 4,000. The New Pearl is almost on par with Marco Polo.
In the first quarter of 2022, New Pearl’s revenue was 1.115 billion yuan, after deducting non-profitThe net profit attributable to the parent company was 55.4542 million yuan; during the same period, there were as many as 7 listed ceramic companies that were in the red, including many "top students" of listed ceramic companies. Although New Pearl's profits in the first quarter may not seem high, it is a rare achievement of positive growth, which is not easy.
At present, the first and second largest companies in the construction and ceramics industry have issued prospectuses, which means that their road to listing has entered the substantive review stage. Predict which ceramics company, New Pearl or Marco Polo, will become the next listed company in the building ceramics industry?
The "Implementation Plan for Carbon Peaking in the Industrial Sector" is here
Where will the building and ceramics industry go?
Recently, the Ministry of Industry and Information Technology, the National Development and Reform Commission, and the Ministry of Ecology and Environment jointly issued the "Implementation Plan for Carbon Peaking in the Industrial Sector." Among them, in terms of further promoting energy conservation and carbon reduction: comprehensively considering the power supply and demand situation, expanding the field of electric energy substitution, promoting electric boilers, electric kilns, electric heating and other technologies in key industries such as casting, glass, and ceramics, and developing high-temperature heat pumps and high-power electric heating. Electric energy substitution such as energy storage boilers will expand the proportion of electrified terminal energy-consuming equipment. In terms of actions to reach the peak of key industries: promote energy-saving and carbon-reducing equipment such as ceramic dry powder milling; transform and build a number of green and low-carbon production lines in ceramics and other industries that reduce pollution and reduce carbon synergistically. In terms of actions to improve the supply of green and low-carbon products: Incorporate carbon emission indicators of ceramics, cement, glass, lime, wall materials and other products into the green building materials standard system, and accelerate the promotion of green building materials product certification. In terms of policy support: accelerate the formulation and revision of energy consumption limits and mandatory national standards for product and equipment energy efficiency, improve energy efficiency and energy consumption requirements for key products, and expand coverage.
Source: China Building and Sanitary Ceramics Association
The "Implementation Plan for Carbon Peaking in the Industrial Sector" focuses on energy-saving and carbon-reducing technologies in the construction and ceramics industry, which will enable the industry to further improve energy utilization efficiency and reduce carbon emissions. The plan also emphasizes that the ceramic industry will rebuild a number of green and low-carbon production lines by 2030, and encourages regions to formulate stricter local standards based on actual conditions and in accordance with the law.
It is foreseeable that local governments haveThe pollution reduction and carbon reduction requirements for production lines will become increasingly stringent, sounding the alarm for companies that have not yet completed the “coal-to-gas” transition.
Two more ceramic production lines have been converted to produce lithium batteries
Two more production lines in the Pan-Gaoan production area have switched to lithium batteries. According to reliable information, the ceramic companies that switched to lithium batteries this time came from an old ceramics company and a powerful ceramics company in the Yifeng production area. This is the first time so far that the Ceramics News has received news that the ceramic tile production line of a ceramic company in the Yifeng production area has been renovated into a lithium battery production line. . "For a company that rents and purchases Gao'an ceramics companies to switch to lithium batteries, the rental cost of more than 20 million can be recovered within one or two months after it is put into production!" According to the person in charge of a Gao'an ceramics company, the ceramics companies that have converted lithium wires are indeed making money, with profits It is definitely better than ceramics, and there is not as much market pressure as ceramic tiles. In the current ceramic tile industry in production areas, there is also news that many ceramic companies are negotiating to convert ceramic tile production lines into lithium batteries. In addition, there are also many non-ceramic ceramic tile industries in high-yield areas that have launched lithium battery-related projects. However, there is no news that ceramic companies in high-yield areas have switched to lithium batteries.
Source: Ceramic Industry News
According to media statistics, as many as 21 ceramic production lines have been converted to produce lithium batteries in Jiangxi production areas (pan-high-security production areas). In addition to ceramic companies in Jiangxi production areas embracing new energy by switching production, Hongyu Group's new energy project in Lanzhou, which plans to invest 5.3 billion yuan, has also officially started construction. At the same time, two listed companies from the upstream of the building ceramics industry, Keda Manufacturing and Dow Technology, are still continuing to develop the lithium battery business, and Zhongpeng has also joined this track.
From the perspective of ceramic enterprises looking for new ways out, this is naturally the best news; for the construction and ceramics industry, such news makes ceramic people unhappy. But no matter what, "it doesn't matter whether it's a white cat or a black cat, as long as it catches mice, it's a good cat." The ceramic man still has hope for the future.
Hydrogen instead of natural gas
Will European ceramic companies take the lead again?
Recently, Atlas Concorde, Italy's leading ceramics company, announced that it will invest more than 60 million euros (equivalent to about 410 million yuan) to build a dedicated production base in Modena The new factory for standard slate is expected to be put into operation in June next year. The new factory covers an area of about 35,000 square meters and is equipped with a photovoltaic system. It is also ready to introduce hydrogen in future production.
Source: Taocheng Daily
Not only Atlas Concorde, Italian Ceramics Group Iris and Spanish Ceramics Group Pamesa have respectively announced that they will build ceramic factories powered by hydrogen energy by the end of 2022. Of course, the reason behind this is that Gazprom stopped supplying natural gas to six European countries, but in any case, European ceramic companies are once again at the forefront of the world's construction ceramics industry. Domestic colleagues, please come on!
The building and ceramics industry urgently needs a quality black list< /p>
On July 31, the 2022 Sixth China Home Furnishing Brand Conference was held in Beijing, and the "Top Ten Quality Black Lists of Chinese Home Furnishings 2021-2022" were publicly released. They are: : Bunny, Keshun Co., Ltd., Sanxiong Aurora, China Resources Paint, IKEA, Grohe, Outai Sanitary Ware, Chuangyun Industry and Trade (Jinbaixin & Hejiali), Keyu Smart Lock, Guangming Yuandi. The "2021-2022 China Home Furnishing Top Ten Quality Black List" is based on July 19, 2021 - July 20, 2022 as an inspection year. Based on the three major criteria of product sampling failure, complaints about poor service, and brand visibility, Ten representative brands with poor quality and poor service have been selected from the entire home furnishing industry and will be publicly exposed at the 2022 Sixth China Home Furnishing Brand Conference.
Source: Beijing BusinessReport
As consumers awaken their awareness of consumption upgrades and pursue high-quality experience services, brands that ignore consumer rights and refuse to change despite repeated admonitions will surely step down. When will the construction and ceramics industry introduce such a practice and organize the selection of lists such as the "Top Ten Quality Bad Lists", "Top Ten Service Bad Lists" and "Top Ten False Publicity Black Lists"?
If that happens one day, which tile brands do you think will be frequent visitors on these black lists?
What is behind the "Guaranteed Delivery Building"?
On July 28, the Political Bureau of the CPC Central Committee held a meeting and proposed "guaranteeing the delivery of buildings" for the first time, placing the importance of "consolidating local government responsibilities, ensuring the delivery of buildings, and stabilizing people's livelihood" It has brought the issue to the forefront of national politics and provided favorable policy guarantees for stabilizing market confidence and stabilizing expectations. After a week, the supervision of "guaranteed buildings" in various places has been further enhanced. So far, many cities have introduced relevant measures within a week, involving strengthening the supervision of pre-sale funds and existing home sales. At the same time, many real estate companies have recently handed over their "guaranteed delivery" report cards, and some projects have been revived.
Source: China Times
This is the first time that "guaranteeing the delivery of the building" was mentioned at the Politburo meeting. The reason why "guaranteed housing" is so highly valued is that it can properly resolve some local real estate market risks and maintain the bottom line of safety, which is of great significance to stabilizing the market and restoring confidence. Because of this, some media believe that "'guaranteing the handover of buildings'" is a policy that hits the crux of the problem and gets it right.
To be honest, the current real estate industry gives people a feeling of being overthrown by everyone. Whenever a real estate company encounters a little difficulty, various negative interpretations will immediately follow, including misunderstandings and random amplifications. There are many of them. The voices of practitioners and media people in the home building materials industry. This is a disease and it needs to be cured!
"If the skin is gone, the hair will not be attached"; "Under the nest, there are complete eggs." The country cannot let real estate collapse. Let’s stop badmouthing real estate and stop doing things that harm real estate and are not self-serving.
