Starting from May 15th, Foshan has entered the "boiling water mode" of high-temperature weather, but some people in the ceramic industry have suffered from this heat. The terrible place went to a much hotter place.
Because this extremely hot place has ushered in an event that is even hotter than the hot weather.
This place is Haikou, the provincial capital of Hainan.
In order to increase his knowledge, Brother Chan, who is most afraid of heat, flew from "boiling water mode" to "steamer mode" to participate in this event Activity.
This event is the first of the second season of Jinduo Tile's "Tile Design China Tour" held at the Langham Hotel in Haikou on the afternoon of May 17th. Station - Haikou Station.
Activities Onsite
On the day of the event, Chen Zhijie, President of Jinduo Group and initiator of the "Tile Design China Tour", special guests of the event, Weislin Interior Architectural Design Co., Ltd. Company founder Liao Yiquan, Honorary President of Hainan Building Materials Cultural Exchange Association Lin Changwu, Director of Hainan University School of Art and Design Tan Xiaodong, Jinduo Ceramics Haikou dealer Tan Dasong, Jinduo Ceramics Planning and Promotion Department Manager and "Tile Design China Tour" planner Cheng Xiaoli , with hundreds of designer elites from Hainan and many places across the country, as well as some mass media and industry media representativesLet’s gather together to share the feast of ceramic tile art, space design and life aesthetics in the name of “porcelain”.
Liao Yiquan Speech
Liao Yiquan, a design guru from Hong Kong who is well-known and popular in Hong Kong, Macao, Taiwan and mainland China, gave an exciting talk for more than two hours speech. In his speech, in addition to mainly sharing the cases he had done, he also spent a lot of time talking about his family background, academic experience, and life philosophy. Through case sharing, he showed that home design should be based on customer needs, have both visual beauty and practicality, and use money on ideas to save customers with care.
Lin Changwu Speech
The other two guests also took design as the theme and talked about their respective understandings of design. Starting from culture, decoration and Feng Shui, Lin Changwu explained in a simple way how to build a home environment with IKEA culture; Tan Xiaodong combined Hainan's ecological positioning and focused on the opportunities for the development of the design industry in the context of the free trade port.
Tan Xiaodong Speech
Brother Chan believes that whether it is Liao Yiquan who talks about his family background, school experience, and life philosophy, or whether Lin Changwu and Tan Xiaodong spend a lot of time talking about Feng Shui and the development opportunities of the design industry, All are to express the point of view that "Kung fu lies outside of design", that is: To do a good job in design, more time should be spent on the experience and perception of life and even life. Only life After enough accumulation, from quantitative change to qualitative change, inspiration will come naturally.
Liao Yiquan’s user thinking and three big names’ “kung fu lies beyond design” The design concept coincides with what Jinduo Ceramics, a powerful brand with a history of 26 years, does.
Chen Zhijie delivered a speech at the beginning of the event, expressing his gratitude and welcome to the guests present. He introduced that Jinduo Ceramics has launched a five-year sustainable development plan "design-driven marketing" since 2018. Starting from user needs, it has launched full-network marketing, "Tile Design China Tour" activities, "Jinduo Design Park" platform, and new media promotions. Promotion, etc., connect brands, designers and users, effectively implementing the marketing concept of "design serves users". He believes that "good products are the natural moat of an enterprise." The good results achieved by these marketing activities are inseparable from Jinduo Ceramics' product concept of "quality is gold, technology is the rudder", which is based on the high-quality products of Jinduo Ceramics. on.
陈志杰Speech
Cheng Xiaoli used the theme of "Home·Designed by" to interpret the Jinduo ceramic tile brand, 50-degree soft light tile new products and the "Tile Design China Tour" event, describing the new year, new retail and new proposition of Jinduo Ceramics, This gave participating designers and media representatives a new understanding of this 26-year-old brand.
Cheng Xiaoli Speech
For Jinduo ceramic tiles, the brand’s new advantages have gradually been reflected in "The effort lies outside the product".
Designers are an important channel for direct communication between products and consumers. In order to solve the problem of "What you see is not necessarily what you get" encountered by consumers during the home decoration process, Jinduo Ceramics launched the "Jinduo Design Park" software in 2016 and used it as a carrier In 2018, the "Tile Design China Tour" large-scale series of theme designer activities was launched to share the feast of ceramic tile art, space design and life aesthetics, bringing the brand concept and product materials of Jinduo Ceramics to more designers and users.
Interactive Mini-game: Win a basketball signed by Yi Jianlian
I believe that not only people in the industry, but also ordinary consumers outside the industry have a deep understanding of the problem of "what you see is not necessarily what you get". In many cases, when consumers choose ceramic tiles, they usually have "full ideals and very full reality." "Skinny", there is a big difference between the imaginary paving effect and the actual paving effect; this is just fine. Sometimes, after finally picking the product you like, the shopping guide tells you that a certain product or a few products are out of stock.
Activities Group photo
The "Jinduo Design Park" takes user needs as the starting point and truly realizes "What you see is what you get" purpose. In other words, as long as it is the design renderings that consumers like, Jinduo Ceramics will be able to successfully implement it; as long as it is the ceramic tiles selected in the design renderings that consumers like, Jinduo Ceramics will be able to supply it in time.
Dinner
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Based on products, but "efforts are outside the products", this is how Jinduo Ceramics is guided by user needs and through "design-driven marketing".
