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Since launching the "Channel Fission, Market First" research project, China Ceramics Network has visited many building materials markets across the country in 2019, among which demolition is An unavoidable topic, the author once joked with my companions about this phenomenon as "Urban construction, demolition first".
The building and ceramics industry has become popular relying on urban construction, but the building materials market has been moved around due to real estate development, and terminal sales stores have been struggling. This is not so much a contradiction as a helplessness. The author once wrote this sentence in "Dealer: If I move again, I will stop doing this business": Although the large-scale decoration and building materials market in the early 1990s was once popular with the "front store and back warehouse" warehouse-style sales, in the face of the increasingly tight development space in the main urban area and the continuous upgrading of home decoration consumption, the farewell to the old market is to adapt. An inevitable choice for urban development. During a visit to the market in Shandong, I once again saw ceramic tile dealers expressing helplessness and reluctance because they were about to move out of the original market. They also published " What should ceramic tile dealers do when the building materials market is demolished? 》Article.
Think of these dealers who have been engaged in the construction and ceramics industry for many years, who doesn’t want “stable happiness”? But they also know very well: encountering a good market is not easy! Today, the author will continue the year-end inventory series and count the building materials markets that will withdraw from the terminal stage in 2019.
一
Zhongchu Building Materials City—Wuxi City, Jiangsu Province
▲Demolition announcement at the entrance of Zhongchu Building Materials Market
Zhongchu Building Materials MarketFounded in 1992, it is the oldest market with the lowest rental cost on Xihu Road Building Materials Street. There have been rumors that the Zhongchu Building Materials Market was about to be demolished until the beginning of 2019. The market’s move not to collect rent confirmed the concerns of merchants. Until the market announced the official closure of business on September 30, all merchants must move out of the market, and more than 300 ceramic tile merchants seemed to have been disconnected. The beads were scattered to various markets in Wuxi looking for a way out. When the author visited the market in August, many merchants said that operating costs would at least quadruple as soon as they stepped out of China Reserve.
▲Businessmen of Zhongchu Building Materials Market parade in the market
With the sudden demolition of Eden, a low-cost building materials business, most merchants have no place to go. On the one hand, the rent in other markets is too high, and on the other hand, a lot of money has been spent on store decoration, and it is difficult to make up the money for a while. Funds were used to find a new store and return to the old business. So the last hope of the desperate merchants was demolition subsidies. However, there was no news from the market. They neither actively contacted the merchants nor issued any announcements. As soon as September ended, they began to cut off water and electricity. This move was completely This angered all the merchants. In October, many merchants voluntarily organized and held banners and started a march in the market, just to fight for their last demands.
二
Haigang Decoration City—Yantai City, Shandong Province
▲Demolition planning status of Yantai Harbor Area
In recent years, the pace of urban planning and construction in Yantai has become faster and faster. With the commencement of the Sea World project and the signing of the New Happiness North City, more and more old markets are facing relocation, and the Nancheng and Huangwu areas have become the focus of relocation. This move has spawned the southward transfer of Yantai’s trade and logistics industry. I have to mention the Yantai Sea World project here. It is understood that it is the third maritime world in the country after Shenzhen and Xiamen, with a total investment of approximately 43 billion yuan. The groundbreaking ceremony was officially held on December 30, 2018. In order to advance the project normally, the comprehensive relocation of the six old building materials markets in Xingfu District is currently underway in full swing, and the Hainan Building near Haiwan Avenue in Zhifu DistrictHong Kong Decoration City has basically completed its relocation.
▲Old photos of Harbor Decoration City
The sixth location of Yantai Harbor Decoration City is superior and it is the largest building materials market in Yanwei area. As far as the author understands, the market has ceased operations on September 1, 2019. November 15Starting from water and electricity cuts, forcing the remaining Odd shops must be relocated. When the terminal research team visited Yantai at the end of November, they had missed this important local building materials market. Market relocation: For merchants who have been operating for many years, the lack of property rights means that the merchants will not receive favorable economic compensation. Merchants in the area revealed to the author: Compensation disputes will occur to some extent, but in the end it is the merchants who suffer. It may be easier to balance with an attitude of accepting defeat.
三
Jinniu Building Materials City—Jinan City, Shandong Province
▲Jinniu Building Materials Market Reconstruction Plan
Jinniu Building Materials Market was officially opened in 1992 and is one of the earliest mature professional building materials markets in Shandong. Nowadays, under the background of consumption upgrading and urban construction and development acceleration, as people's living standards improve, the demand for shopping environment is also increasing, and the market must face upgrading and transformation. When I visited the market in Jinan in December, I learned that the original building of the Jinniu Building Materials Market will be demolished and rebuilt. It is planned to invest 1.2 billion yuan to build a 300,000-square-meter comprehensive building materials and home furnishing hypermarket on the original site in two to three years. The original merchants must complete the relocation before December 31, 2019.
▲The research team took photos at the Jinniu Building Materials Market
According to the author’s understanding, the merchants were only given 3 months to complete the relocation from the official announcement of the news.When the notice was issued, some merchants were renovating their showrooms. Regarding the move from the market a few years ago, the nostalgic merchant said: "I have been working in this market for more than ten years, and the business is still good. I am reluctant to leave suddenly." One merchant revealed: "The market has been upgraded. It is the general trend, and I have already made plans. The rent signed in the first few years will be relatively cheaper when I move to other markets. After a few years, the style of the store will be outdated and eliminated. By then, the Jinniu Market will be built, and I will be able to come back here. " Regarding the question of whether they will return to Jinniu, the more rational merchants said: "We will see when the time comes. Maybe the building materials market in Jinan will be in a different world in three years."
四
New Wulimiao Building Materials Market—Hefei City, Anhui Province
Following the completion of the demolition of the Wulimiao Flea Market in Hefei at the end of September 2019, news came again from the Wulimiao community on October 21 that another large market in the area, the New Wulimiao Building Materials Market, will be demolished at the end of October. It was officially closed and demolished. This marks a further acceleration of the comprehensive transformation of Wulimiao area in Baohe District, Hefei City. According to the construction plan, the demolished New Wulimiao Building Materials Market, together with nearby urban villages such as Tuanjie and Dongsan, will be constructed as reconstruction sites in the Wulimiao area to resettle the relocated residents.
▲Old photos of the New Wuli Temple Building Materials Market
It is understood that the New Wulimiao Building Materials Market was completed and opened in September 2009. The entire market covers an area of 66,000 square meters and has more than 320 merchants. It is a must-have place for many citizens in Hefei and surrounding areas to choose for decoration. Since the shutdown was initiated, the market has been completely cleaned up on September 30. According to the relocation plan of the Municipal Urban and Rural Development Bureau, in addition to the closure of the New Wulimiao Building Materials Market, Wulimiao Stone City and Wulimiao Decoration Plaza are also scheduled to complete the relocation work by the end of November 2019. Today, only one building materials market, Wulimiao Decoration World, will remain in the entire Wulimiao area.
“We have been operating in Wuli Temple for 10 years. Although we are very reluctant to give up, as citizens we all actively support environmental governance!”When it comes to the upcoming demolition, market merchants are generally very supportive. It is understood that the market actively assisted merchants to find new places to stay a few months before it officially ceased operations. At present, some merchants have taken the lead in vacating their storefronts and actively moved to markets such as Wuli Temple Decoration World, Zhougudui, and Hongqi Building Materials. .
五
East China Building Materials Market—Xi’an City, Shaanxi Province
On August 25, 2018, some merchants in the Daming Palace Ceramic Bathroom Trading Center in the North Third Ring Road of Xi'an City, Shaanxi Province received a notice to move out within a time limit, requiring "each merchant to move all items by themselves before August 31." Otherwise, it will be regarded as voluntarily giving up the ownership of the items." The dust has not yet settled here, and there are also rumors that the East China Building Materials Market will be demolished.
▲Old photos of East China Building Materials Market
The East China Building Materials Market is located on the southeast side of the intersection of Xifeng First Class Highway and Xifeng 1st Road in Xi'an City. At that time, it was renting collective land in Gaojiabao Village, which was within the scope of Gaojiabao Land Bank demolition, but no agreement was reached due to compensation issues. It can't be demolished for a long time. Later, a merchant consulted the Yanta District Cyberspace Administration and learned that the demolition of the East China Building Materials Market had been completed. The basic situation had been investigated and evaluated, and the procedures and materials had been prepared. The project was officially launched on November 19, 2018. It was not until March 2019 that it was verified by the Xifeng Road District Urban Comprehensive Renovation Office that the demolition of the East China Building Materials Market in Gaojiabao Village was finally confirmed The work has officially entered the implementation stage. The project has been full of twists and turns. Until the end of 2019, the demolition work still could not be concluded cleanly.
Lu
Jindi Building Materials Market—Sanmenxia City, Henan Province
Jindi Building Materials Market is an old building materials market located on Xiaoshan West Road in Sanmenxia City. It was completed and put into use in 1998. As a comprehensive building materials distribution center, many citizens go there to purchase materials for decoration. However, due to the early construction time, the marketProblems such as old infrastructure and poor fire protection facilities gradually emerged, so the municipal government decided to transform the land.
▲Old photos of Jindi Building Materials Market
In July 2019, the Jindi Building Materials Market (Building Materials Market in the Development Zone) posted a relocation announcement for the first time, requiring all merchants in the market to vacate and return their shops before August 15, 2019. It is understood that at the end of June, all merchant leases in the market have expired and have stopped renewing, and the market has reserved more than a month for merchants to relocate. However, in the market, although there are merchants advertising low-price deals, some merchants still show no signs of moving. On October 16, 2019, the market party issued another notice requiring merchants to complete the withdrawal before October 23. It is understood that the demolition work will be completed before the end of the year.
淒
Xinzhuang Building Materials City—Xiaoyi City, Shanxi Province
Xinzhuang Building Materials City is the market with the largest area in the building materials circle of Xiaoyi City and the market with the most traffic. Since its completion and opening in 2009, it has had a great influence on local consumers. Among all the merchants in this market, there are more than 30 in the ceramic tile category.
▲Old photos of Xinzhuang Building Materials City
On November 1, 2019, the market party issued a demolition notice: all merchants will only receive rent before December 31, among which During the relocation transition period 6 months before the complete relocation, rent will be waived in lieu of decoration subsidies and resettlement subsidies. It is understood that the market has also introduced policies to encourage merchants to relocate to Juranzhijia (Xinzhuang store). However, the rental cost of Juranzhijia is too high, and most small businesses choose to find another place.
Moving out of the original market and finding a new place to stay is undoubtedly a journey full of adventures. After all, moving is not easy, and settling down is even harder. Merchants who intend to operate their brands for a long time may spend a lot of money to enter high-end stores, while low-end wholesale and speculatorsThe street shops that sell goods may be submerged in the torrent of changing times and disappear.
▲The demolition site of a building materials market
Affected by urban planning, the old building materials market faced demolition overnight, and the hard work of merchants for many years was forced to interrupt; moving around was unable to stabilize, wasting people and money and losing decoration; the rents of most home furnishing stores were rising higher and higher , profits are swallowed up, and operating costs are "big as a mountain"; this is the unspeakable pain in the hearts of most terminal dealers.
The author has heard many dealers complain: "I have been doing ceramic tiles for so many years. When I calculate the accounts at the end of the year, I find that I only made money from the decoration of this store and the goods in inventory. If I encounter a market and need to relocate, I find that the store is not As for the remaining inventory of my own, I have to spend money to move or dispose of it if I can’t sell it.”
After visiting the terminal markets in so many cities, the research team found that when choosing an agent brand, most dealers are most concerned about operating costs, such as whether to stock up on goods and whether to pursue Build big stores, build more stores, and other issues related to survival. In fact, it is easy to understand. After all, when the living environment becomes harsh, everyone hopes to meet someone they can match, rather than being pushed into the trap again. Looking back at the current status of the industry - consumption upgrades, channel fission, overcapacity, accelerating iterations, coupled with market demolition, which is the "last straw that breaks the camel's back", as a dealer, I also feel the crisis of being "shuffled" . For this group of people, the author can only give eight words of advice: Stay clear-headed and be cautious every step of the way.
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