In 2020, Shuozhou Oceano ushered in its 10th year of business operations. After ten years of development, Shuozhou Oceano has now become the leading local ceramic tile brand. How do they do it, and what is their secret to success? All of this is inseparable from one person - Xie Chunming, general manager of Shuozhou Oceano Ceramics.
Xie Chunming, General Manager of Shuozhou Oceano Ceramics
When talking about his relationship with Oceano, Xie Chunming said that he made a special trip to Foshan, Guangdong to learn about the brand. After some comparisons, I was finally moved by Oceano's development prospects and corporate business philosophy. In his opinion, if a small brand does not have its own production line and product quality cannot be guaranteed, then it will be useless no matter how luxurious the exhibition hall decoration is. Oceano Ceramics has three major production bases and a very good reputation in the industry, which made him decide to join Oceano.
After 10 years of continuous development and growth, Shuozhou Oceano currently has a store of nearly 800 square meters in Shuozhou Juran Home, with 25 employees. The store implements standardized management, from store managers to sales, designers From after-sales to after-sales, we provide exclusive services to customers from every aspect. In 2019, it won the first place in the sales of ceramics of the same category in Shuozhou Juran Home, and is a leader in the local building materials industry. At present, the store's monthly turnover can reach one million yuan, and it is growing steadily every year in a good manner.
Shuozhou Oceano Team
In recent years, with the changes in Oceano's business model, terminal stores have gradually transformed from traditional stores to smart stores. Shuozhou Oceano is no exception. Under the leadership of the headquarters, Shuozhou Oceano has rapidly transformed from a traditional dealer to a brand operation service provider, opening up a new experience in building materials services. In addition, the store's marketing model has also been adjusted accordingly. In addition to refining sales tasks and clarifying performance goals, the company also flexibly changes marketing strategies based on headquarters activities to attract more customers.
At the beginning of the spring of 2020, a sudden epidemic caused the global market economy to press the pause button. It was not until the epidemic gradually improved in April that the market economy was able to restart. Faced with severe performance losses, Shuozhou Oceano, under the leadership of its headquarters, has fully put into use the three major operating tools of smart stores.
Shuozhou Oceano Store
They first used Jukebao to promote in their circle of friends to let customers know about the brand. When customers are interested and consult online, 3D cloud design will be used to draw house plans, matching bricks, etc. for customers to understand the decoration effect on WeChat. Finally, we can further strengthen customers' trust by promoting the brand's strength. The brand-new brick buying and consumption experience has won praises from Shuozhou customers.
Years of experience have taught Xie Chunming that only by knowing how to judge and identify customer needs and serving every customer attentively can he achieve great results. In the future, he will lead the team to adhere to the core corporate values of "cooperation, innovation, and long-term development" to build Oceano into the number one brand in the construction ceramics industry in Shuozhou.
For more ceramic tiles, decoration details and space renderings, you can search for Oceano on Baidu.
(This article is provided by the enterprise)
