On September 18, the 2020 Yangcheng Ceramics Industry Development Summit was hosted by the China Building and Sanitary Ceramics Association, Jincheng Science and Technology Association, and Yangcheng County People's Government, and hosted by Yangcheng County Economic and Technological Development Zone and "Ceramic Information" The forum was held in the conference room on the 7th floor of Meiyun Garden Hotel, Shanxi Yangcheng Coal Sales Group.
Former Chairman of the Board of Supervisors of the State-owned Assets Supervision and Administration Commission of the State Council and Specially Invited Vice Chairman of the China Association for the Promotion of International Multinational Corporations Ji Xiaonan
Secretary General of China Building and Sanitary Ceramics Association Gong Wei
Ni Yi, Executive Chairman of Foshan Chancheng District Import and Export Enterprises Chamber of Commerce
Ouyang Tiansheng, visiting professor at Jingdezhen Ceramics University and president of "Ceramic Information" newspaper
Chairman of Dajiulu Ceramics Nan Shunzhi
Chen Qinxian, General Manager of Marketing of Xinzhongyuan Ceramics
Wang Li, Cultural Director of Mona Lisa Group Co., Ltd.
Yangcheng County Party Committee Deputy Secretary and County Magistrate Shi Xiaolin
Jiao Yong, Chairman of Jincheng Science and Technology Association
Director of Jincheng Investment Promotion Center Wu Huafang
Tang Zhenfang, Deputy Director of Jincheng Bureau of Statistics
Deputy Secretary of the Yangcheng County Party Committee Zhu Huijie
Chairman of Yangcheng County People’s Congress Standing Committee Zhang Baoguo
Wang Wanhong, Chairman of Yangcheng County CPPCC
Yuan Tianxin, deputy secretary of the Party Working Committee and executive deputy director of the Management Committee of Yangcheng Economic and Technological Development Zone
More than 300 people including leading guests gathered together to discuss the future of Yangcheng Ceramics.
As an important part of the offline activities of the 3rd Shanxi Yangcheng (International) Ceramics Expo and Trade Fair, which was grandly launched at the 2020 "Xiamen Fair" on September 8, the holding of this forum , Yangcheng Ceramics once again attracted attention from all over the world.
The 3rd Shanxi Yangcheng (International ) Ceramics Expo and Trade Fair Cloud Launching Ceremony
01
Create Yangcheng Forum and build a communication platform
Currently, the country is constantly promoting the manufacturing industry to adjust its structure, promote transformation, and stabilize development. In the field of construction and ceramics, market competition is no longer limited to competition among individual companies, but has transitioned to competition among production areas.Competition, competition from government support policies, and even competition from regional brands.
The continuous holding of the three Yangcheng Ceramics Expo has provided excellent opportunities for Yangcheng Ceramics to comprehensively display the strength of the production area, highlight the industry support attitude of the production area government, and polish the regional brand of Yangcheng Ceramics.
In his speech at the forum, Shi Xiaolin, deputy secretary of the Yangcheng County Party Committee and county magistrate, emphasized that in recent years, Yangcheng has been continuously committed to building a "North China Porcelain Capital", benchmarking first-class production areas, paying close attention to the development of the entire industry chain, and forming a With an industrial structure dominated by architectural porcelain, daily-use porcelain, industrial porcelain, and glazed products, the ceramic industry has grown into a pillar industry for Yangcheng's economic and social development and an industry that enriches the people.
Shi Xiaolin, Deputy Secretary of the Yangcheng County Party Committee and County Magistrate, delivered a speech
Shi Xiaolin said that the consecutive holding of Yangcheng Ceramics Expo and Yangcheng Ceramics Industry Development Summit Forum will further inherit the culture of "Yangcheng Ceramics", improve the quality of "Yangcheng Ceramics", build the brand of "Yangcheng Ceramics" and promote "Yangcheng Ceramics" has played an important role in communicating and cooperating with the outside world at a deeper level, in a wider field, and at a higher level. Today's "2020 Yangcheng Ceramics Industry Development Summit Forum" is held to build a professional and cutting-edge forum for the ceramic industry. It serves as a comprehensive communication and cooperation platform to promote the high-quality development of Yangcheng ceramic industry.
02
"Cloud" Ceramics Expo
Help Yangcheng Ceramics move towards new business formats
Ouyang Tiansheng, visiting professor at Jingdezhen Ceramics University and president of the "Ceramic Information" newspaper, pointed out in his speech that in 2018 and 2019, Yangcheng successfully held two international ceramics expos and two Yangcheng Ceramics Industry Development Summit Forums , thus opening the window for Yangcheng Ceramics and Yangcheng production area to go national and global. At the same time, it also integrates the country's superior resources, connects with high-quality global merchants, and promotes the branding and globalization of Yangcheng Ceramics to stride forward.
Visiting professor of Jingdezhen Ceramics University, "Ceramic Information" newspaperChang Ouyang Tiansheng delivered a speech
Ouyang Tiansheng said that the 3rd Yangcheng Ceramics Expo, which was opened online on September 8 during the "2020 Xiamen Fair", has achieved both the exhibition and the exhibition through the "cloud + offline" dual integration model. Innovation, traffic innovation, communication innovation, and channel innovation are also in line with the national and global trends and trends in new exhibitions under the new situation, and are of great significance in promoting the future innovation of Yangcheng Ceramics' business model and polishing the Yangcheng brand.
It is reported that the "Cloud" exhibition of the 3rd Yangcheng Ceramics Expo uses WeChat applet as a carrier and uses Internet information flow, applet and other technologies to display, exhibit and trade ceramic upstream and downstream products online. Through various functions such as online display, live promotion, supply and procurement docking, and online negotiation, and by creating a company-specific flagship store with virtual exhibition hall, brand promotion, new product display and other functions, it can fully meet the needs of investment promotion, design and material selection, and project expansion. , international trade and other needs.
As of September 18, the number of visits to the WeChat mini program of the 3rd Yangcheng Ceramics Expo has exceeded the 400,000 mark, which has greatly enhanced the brand awareness of Yangcheng Ceramics.
03
Domestic ceramic tile production may drop to 7 billion square meters
A new era of green intelligence has arrived
Gong Wei, secretary-general of the China Building and Sanitary Ceramics Association, introduced in the special speech "Interpretation of Development Trends of the Building Ceramics Industry" that the epidemic in 2020 has had a major impact on global residential construction investment, which is expected to drop by 10.3% this year and by 2021. Investment is expected to rebound by 4.7%.
Affected by this, global ceramic consumption may drop by 9.7% in 2020 and recover by 5.2% in 2021.
Gong Wei, Secretary General of China Building and Sanitary Ceramics Association, gave a special speech
"The domestic ceramic tile output in 2020 is expected to be around 7 billion square meters, down by about 15%. China's building ceramics industry has begun to enter a new era, and we must maintain a rational expectation for market demand." Gong Wei said that with the In recent years, the process of survival of the fittest in the domestic ceramics industry has intensified, and the market concentration of outstanding enterprises has continued to increase.The standardized operations, product innovation, channel expansion, and brand building capabilities of industry enterprises have all been qualitatively improved.
Gong Wei said frankly that in a future where the demand for ceramic tiles is becoming increasingly stable and the pace of high-quality development of the manufacturing industry is accelerating, green manufacturing and intelligent manufacturing are the only way for the industry to iterate, especially with the successive introduction of a number of digital, intelligent, and environmentally friendly technologies and equipment. It will be gradually realized that automatic equipment will replace labor and intelligent equipment will replace non-intelligent equipment, and it will continue to develop towards an "unmanned factory".
04
China’s GDP may grow by 1% this year
Leading the global economy
“In the first eight months, driven by the resumption of work and production, epidemic prevention and control, and a series of economic stabilization policies, China’s economic GDP growth, industrial added value, foreign investment and foreign trade scale, industrial electricity consumption, and new "Employment scale and other economic indicators are all stable and improving, and the economic indicators in new technologies, new business formats, new models and other fields are significantly better than traditional fields," said the former chairman of the Board of Supervisors of the State-owned Assets Supervision and Administration Commission of the State Council and the invited deputy of the China International Multinational Corporation Promotion Association. Chairman Ji Xiaonan pointed out in his keynote speech on "National Macroeconomics and Enterprise Development" that despite the current complex global economic situation, China's economy is still confident.
Former Chairman of the Board of Supervisors of the State-owned Assets Supervision and Administration Commission of the State Council, Special Invitation from the China International Multinational Corporations Promotion Association Vice President Ji Xiaonan gave a special speech
China’s working-age population aged 16-59 is close to 900 million, and the total employed population is more than 700 million; in terms of human resources, our country has a talent pool of 171 million, and about 8 million college students graduate every year; in terms of market capacity, China It has the world's largest market, with more than 400 million middle-income groups among a population of 1.4 billion. In 2019, the country's total retail sales of consumer goods reached 41.2 trillion yuan; in terms of industrial system, China has 41 major industrial categories and 207 industrial sectors. Categories and 666 industrial sub-categories, forming an independent and complete modern industrial system. It is the only country in the world that has all industrial categories in the United Nations Industrial Classification.
It is precisely because of its trust in China's comprehensive national strength and China's economic stability that the World Bank predicts that the global economy will decline by 5.2% in 2020, of which the economies of developed economies will decline by 7.0%, while the Chinese economy will grow by 1%; The global economy is expected to grow by 4.2% in 2021, of which the economies of developed economies will grow by 3.9% and the Chinese economy will grow by 6.9%.
05
"Focus" shapes market quality
"Marketing" makes Yangcheng brand
After years of high-quality development, there are currently 21 architectural ceramics manufacturers in the Yangcheng production area, with 31 production lines, an annual ceramic tile production capacity of 200 million square meters, and an annual output value of approximately 5 billion yuan.
“There is a lot of potential for a cost-effective brand.” In a keynote speech titled “Confidence is the Beginning of Growth”, Chen Qinxian, general manager of marketing of Xinzhongyuan Ceramics, said frankly that branding is the unswerving direction of any manufacturing company. Yangcheng As an important brick production base in North China, Ceramics strives to create a cost-effective brand that radiates to North China, northwest and northeastern regions. It adheres to the spirit of craftsmanship and adheres to the focus strategy of "1 meter wide and 1,000 meters deep" in terms of products, processes, colors, and designs, and pursues the The ultimate product is the foundation for gaining industry recognition, dealer recognition, consumer recognition, and market recognition.
Chen Qinxian, general manager of marketing of Xinzhongyuan Ceramics, gave a special speech
"Marketing is the inevitable method for sales growth." As for the direction of Yangcheng Ceramics' breakthrough in market competition, Chen Qinxian suggested that the current channels of the domestic building ceramics industry are becoming increasingly diversified, consumer demand continues to decline, and market competition is becoming increasingly fierce. Enterprise sales The most critical aspect of growth is to create differentiated products, formulate differentiated strategies, establish professional demand management for market demand, and create a sustainable trading place.
Chen Qinxian emphasized that a production area needs a group of outstanding entrepreneurs to become a regional cluster in the industry and to make the production area a respected regional brand. The same is true for Yangcheng Ceramics.
06
Focus on market segments and cultivate Yangcheng brand
"The increasing differentiation of market demand is the biggest driving force for business development." In the special sharing of "New Business Opportunities in the Ceramic Industry", Nan Shunzhi, chairman of Dajiulu Ceramics, said frankly that from the "three-point perspective" of polished tiles, antique tiles, and porcelain tiles, "World", to marble tiles, medium slabs, large slabs, rock slabs, soft light plain bricks, functional ceramic tiles, a hundred schools of thought contend, and the increasing differentiation of consumer demand has promoted the construction ofThe increasing diversification of product categories in the ceramic industry has given rise to the growth of the ceramic business. Against the backdrop of increasingly differentiated consumer demands, a number of excellent brands have relied on their accurate grasp of market prospects to provide high-quality products and precise positioning. , perfect service has created counterattack legends for each rising brand.
Nan Shunzhi, chairman of Dajiulu Ceramics, gave a special speech
“The product can speak for itself.” Nan Shunzhi said that what enterprises always lack is effective strategies and products. As long as the products are perfected under the premise of matching the strategic positioning, the products can become the endorsers of the brand. , gain market recognition.
Currently, porcelain tiles are the most mainstream ceramic tile category in Yangcheng production area. Nan Shunzhi suggested that the way to break through the Yangcheng ceramic market in the future is to seize the biggest pain points of consumers and use their own strengths to solve consumers' problems. To avoid worries, focus on the "small market" of porcelain tiles, strive to achieve the ultimate in product quality, color, space design, and after-sales service, carefully cultivate "small categories" in the "big market", adhere to the strategy, and segment the market to the best To the extreme, moving towards becoming the best and strongest porcelain tile producing area in the country.
07
Tens of billions of investment
Outline the high-quality development blueprint of Yangcheng Ceramics
"The price of water for enterprises shall not exceed 3 yuan per ton; the cost of electricity for enterprises shall not exceed 0.3 yuan per kilowatt hour; large users shall implement dedicated lines for coal-bed methane supply, and the gas price shall not exceed 2 yuan per cubic meter; heating shall be provided at the basic price. 10% discount; a logistics transportation subsidy of up to 1 million yuan per year will be provided for three consecutive years. "In the development status of Yangcheng ceramics industry and the promotion of key projects, the ceramic industry development policy released by Yangcheng Economic and Technological Development Zone attracted attention. It attracted the special attention of all the guests.
Aerial view of Yangcheng Modern Ceramics Industrial Park planning
More importantly, Yangcheng Economic and Technological Development Zone will also build two modern ceramic industrial parks, covering an area of about 2,000 acres, with a total investment of about 10 billionYuan, build the most high-end domestic production lines for rock slabs, large slabs, medium slabs, antique bricks, foam ceramics, etc., and build fully automated intelligent warehouses and supporting facilities.
Aerial view of Yangcheng·Suzhou Smart Industrial Park planning< /span>
At the same time, Yangcheng Economic and Technological Development Zone will also invest 1.28 billion yuan to build a comprehensive intelligent industrial park integrating transportation, distribution, logistics, processing, services and commerce - Yangcheng Suzhou Intelligent Industrial Park, which will provide ceramic Enterprises upstream and downstream of the industrial chain provide an excellent brand incubation platform to jointly promote the take-off of Yangcheng ceramics brands.
(Photo and text source: Ceramic Information)
