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Shunhui Ceramics: Breaking the terminal problem, the omni-channel sales model solves the problem of terminal access

Release time:2024-11-11click:0

Shunhui Information

In September, Nantong Shunhui Ceramics entered Shengdian Ruijia, the largest local decoration company.
In August, Shunhui reached a cooperation agreement to build the Xiongan Station of the Beijing-Xiongan intercity railway. It is reported that the scale of the station will be the largest high-speed rail station in Asia.
In July, Shengdu designer @shunhui ceramics’ study tour and in August’s trip to Shengdu China provided strong energy for the strategic cooperation between the two parties.
In June, Shunhui Ceramics signed a strategic cooperation agreement with Shanghai Zhinian Jiayuan Decoration Co., Ltd.
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Shunhui Express has good news frequently, and that’s not all. In recent years, Shunhui Ceramics has overcome obstacles in the field of channel construction and has the potential to ride on the wind and waves. It has frequently signed contracts with many top 100 real estate, first-tier real estate and decoration companies and reached in-depth strategic cooperation, including Country Garden, Baoneng, Sunac and other real estate companies. And large decoration companies such as Golden Mantis, Red Ant, Zhongbo, Shengdu, Weishang, and Zhiai Zhijia, including terminal circulation platform companies such as Easyhome, have also become strategic partners of Shunhui Ceramics.

When everyone is talking about the rapid changes in the market, and word of mouth is also the "change in channels", how can we win the favor of channel vendors such as home decoration companies, decoration companies, and real estate companies? Rely on appearance? Or rely on strength? In my opinion, both are indispensable! Not only that, winning through channels, walking with the wise, dancing with the strong, win-win is the way to go!

Shunhui tiles = responsible for appearance

Joining hands with international film and television superstar Li Bingbing

Major high-speed rail, airport, outdoor anti-aircraft gun, Voice of China and other image output

Online live broadcast has become a breakthrough in the channel

Terminal store optimization and upgrade

The beauty of the product captures people's hearts

Shunhui Ceramics has greatly enhanced the brand's popularity and influence through a series of innovative and pragmatic actions such as vigorous publicity, creation of IP and innovative products. The brand's appearance has been improved, and the brand image of "quality expert, winner of life" has gradually become popular among the people.

Shunhui Tiles=Strength and Responsibility

Production strength

Original technology for product development

Shunhui Ceramics’ product efforts in the past two years are obvious to all. From the 18 years of R&D of the painting series, to the new product launch conference of "a heart of ice meets the painting", it became the "traffic responsibility" of the day. This year, a large number of new products have been launched again, led by the "Natural Dance" series, which is "responsible for appearance" and "original model", and also launched the background wall series, small rock slab series and "Great Beauty World" large slab series, etc., whether it is The surface texture and production process all reflect the high level of the industry, and it is currently a unique representative product of Shunhui.

Aerial view of the factory

Peng Changhua, general manager of Shunhui Ceramics, once said, "Follow the most basic law of corporate development, 'product is king'" and "Whether it is seeking development or resisting risks, product quality is the hard power of the brand."

Win-win can only last long

What kind of relationships last the longest? Only by achieving win-win results can we achieve long-term success. Shunhui Ceramics has reached strategic partnerships with many first-tier real estate developers in recent years, not only relying on its strong corporate strength. Shunhui Tile's dense terminal network provides first-line real estate developers with professional and high-quality comprehensive service guarantees, solving many worries.

To dance with the strong, you must first become a strong one. In order to achieve sustainable sales in channels, companies must have strong brand strength and product competitiveness. With 23 years of precision manufacturing accumulation and channel resources, Shunhui Ceramics has laid out a new model of market competition with new era marketing thinking and brand strategy. In the future, Shunhui will continue to innovate and surpass in its development, and is committed to building omni-channel sales power.

(This article is provided by the enterprise)

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