On November 25th and 26th, the "Big Era·Strong Terminal" - Lee Home Regional Summit (Guilin Station) was grandly held at the Windsor Holiday Hotel in Guilin. Kong Qingsheng, deputy manager of Lee Home Tile Brand, Liu Chao, group design center manager, Dong Lili, the group's human resources training director, Hu Wenteng, the regional manager of Liju Ceramics, and family members of dealers in Guangxi participated in the summit.
Visit Lingui Jimei Art Museum
On the morning of November 25, some of the dealers’ families who arrived earlier couldn’t wait to visit the recently renovated Lingui Jimei·Yishu Hall for a visit, exchange and study.
A benchmark regional summit full of useful information
The mountains are like ink stains and the water is like a bright mirror. In this good place, which is known as "Guilin's landscape is the best in the world", family members from the Guangxi region of Li Home Ceramics gathered together to talk about the trend of the slate market with the theme of "Great Era·Strong Terminal" , analyzing the future direction, manufacturers work together to create a better future.
Kong Qingsheng, Deputy Brand Manager of Lee Home Tile Brand
At the summit, Kong Qingsheng, deputy manager of Liju Ceramics Brand, delivered a speech on the theme of "Great Era·Strong Terminal". First, starting from the market development trend of the ceramic industry, analyzing the changes in industry channel trends, based on the brand development plan, and systematically expounding the future development blueprint of the Li Home brand from aspects such as brand positioning, marketing development, and innovative applications of slates.
Liu Chao, Design Director of the Group Design Center
Liu Chao, Design Director of the Group Design Center, shared the theme course of "Design and Marketing" and explained the necessity of terminal store upgrades and specific upgrade plans. As mainstream consumer groups change, the demands for homes and lifestyles change. The prevalence of modern minimalist style, modern light luxury style and the rise of the trend of slate application mean that terminal store display must keep up with changing trends.
With the younger consumer groups, the trend of ceramic tiles is becoming more cultural and personalized. Brand logic, product logic, customer relationship logic, marketing logic, etc. have all changed. This requires our terminal team to have greater challenges and room for improvement in team building and store operations.
Top 100 store project teacher Zhong Lei
Top 100 store project teacher Zhong Lei shared a themed course on "How to grow specialty stores against the trend during the epidemic".
Dong Lili, Training Director of the Group Human Resources Department
Dong Lili, the training director of the group's human resources department, shared the theme course "Consultative Marketing Master".
Warm and considerate venue layout
With 2021 coming soon, Lijia Ceramics will continue to keep pace with the times, continue to innovate, and look at the global market from a development perspective. Continue to deepen services, build a service system, strengthen the service awareness and service capabilities of its own team, and enhance brand stickiness and competitiveness through services.
