10Month 14, the "11th China Real Estate" hosted by the China Building Decoration Association, hosted by the China Building Decoration Association Materials Application Branch and China Ceramics Network The Pan-Home Furnishing Industry Cross-Border Summit and 2021Annual Top Ten Building and Sanitary Ceramics Brands" award ceremony was held at the Foshan Sofitel Hotel. Owen Lai, with his characteristic products In terms of strength, it has won three major awards: "Top Ten Brands of Modern Bricks", "Top Ten Brands of Single Product", and "Top Ten Brands of Slate Slabs" respectively in the fields of plain bricks and slate slabs.
Event site
11 The "Top Ten Brands List" with the longest history and the deepest foundation. "2021Annual Building HealthThe "Top Ten Brands of Raw Ceramics" subdivided into 15 lists, and then the participating ceramic brands were evaluated through preliminary evaluation (online voting) and final evaluation (online voting and Expert review), comprehensive evaluation from multiple dimensions such as the brand's influence, productivity, product strength, originality, design strength, content strength, operation strength, etc. The selection time took a total of 46day. In the end, Owen Lai stood out in the intense and fierce competition. Being able to stand out is a recognition of Owen Lai both inside and outside the industry.
Because of persistence, it is the champion of "modern, plain" items
Owen Lai has always relied on its professional and dedicated brand strength and excellent product design capabilities to take the road of "professionalization" and "characteristics", and has worked hard on the core product of the brand - Ou Wen Lai plain ceramic tile products, and won the We have won the trust and recognition of many partners.
In recent years, Owen Lai has not only adhered to original design, but also absorbed the essence and precipitation of The experience is transformed into product evolution capabilities that reach the boundaries of ceramic tile product research and development. As the first domestic brand to deeply explore the tactile dimension of products and introduce the tactile concept into the product R&D system, Owen Lai International Product Research Institute has also joined forces with China Decoration. Dr. Tu Yangjun, the chief tactile expert in China, established the "Tile Tactile Laboratory" to study the somatosensory interaction between humans and ceramic tiles and integrate biological design into product design. p>
It is reported that the application patent technology "GLSoft Touch Technology" to create products with unique soft-touch surface symbols - "Touch5System" series.
Because of focus, it has become the leader in the field of "high-quality slate"
At the Tanzhou Exhibition and Construction Expo at the end of July this year, many rock slab products and process equipment were gathered, and the positioning of high-quality rock slabs Ouwen Lai broke out with its unique tactile slate strength and successfully created an immersive multi-dimensional experience exhibition hall that combines vision and touch. It also displayed800 ×2600×6mm, 800×2600×9mm, 800×2600×15mm, 1200 ×2400×9mm,< /span>1200×2700×15mm and other specifications , thickness of high-end boutique rock slabs, covering rare marble, rock, metal and composite textures. Liang Xueqing, general manager of the Owen Lai Brand Marketing Center, said in an interview with the China Ceramics Network's "China Ceramics Jun Exploration" group that unlike many industry brands, Owen Lai has always followed the route of professional and featured products.
Deng Shaoqing, general manager of Owen Lai Stone Slab Marketing Center, also stated in detail at the "Stone SlabTOP3Brand Peak Dialogue" during the double exhibition: Owen Lai Fine rock slabs are designed for modern aesthetics. Owen Lai provides users with new slate slabs with modern fashionable aesthetic value, giving full play to the product system competitiveness accumulated in the field of professional products. Therefore, Owen Lai adheres to a unique and differentiated slate product research and development route, and putsT- GBSTThe research and development model is introduced into the design and development of high-end slate slabs, and the application of technology in Owen Lai's high-quality slate products involves as many as11A new technology of touch technology allows the decorative surface of rock slabs to combine different touch surfaces such as composite surface, skin surface, finely carved surface, and soft fat surface… …
In this way, as the advertising slogan of the brand culture of Owen Lai's booth can be said: Owen Lai's high-quality stone slabs do not need to fight on price, and their professional features are product competitiveness. ——Meet the needs of terminal dealers.
Nowadays, keywords such as "plain color", "details" and "touch" have become the Labeled as a barrier to product competition, whether it is Owen Lai modern bricks or Owen Lai boutique slate, they all meet the aesthetic needs of the new generation of middle-class elites. High-quality, good-looking, and professional features are also the best brands with personality and characteristics. It is confirmed that it is a veritable "Top Ten Brands of Modern Bricks", "Top Ten Brands of Single Product", and "Top Ten Brands of Rock Slabs".
